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TechValidate Market Research Commissioned by Blueshift Labs

These pages present TechValidate Market Research that was commissioned by Blueshift Labs. TechValidate stands behind the authenticity of all published data. Learn more »



201 Professionals Surveyed

2,977 Data Points Collected

11 Published TechFacts

3 Published Charts



Selected Research Highlights


TechValidate Market Research

What is your role in developing and running marketing campaigns for your company?

Manage the team that performs these functions
54%
Manage the entire campaign function (people & processes)
52%
Manage a part of our marketing campaigns (people and processes)
35%
Build and run campaigns as an individual contributor
24%
Analyze campaign results
26%
TechValidate Market Research

What types of marketing activities are you using your customer data for?

Increasing engagement with current customers/users
64%
Upsell and cross-sell campaigns
42%
Personalization of offers based on past activity
41%
Using current customer data to find new customers with similar attributes and behavior (predictive models)
42%
Influence cross-channel marketing campaigns
24%
TechValidate Market Research

Artificial Intelligence Market Research Statistic

“How accessible is your customer data to non-technical marketers?”

17% of surveyed organizations selected Advanced Access. They have full access and can drive advanced personalization and triggers without IT or Data Scientist help and are using a level of personalization that is considered to be next-gen. It is based on all customer data coupled with collaborative filtering or predictive modeling.

17%
TechValidate Market Research

Artificial Intelligence Market Research Statistic

When asked, “How accessible is your customer data to non-technical marketers?”

39% of surveyed organizations selected Advanced Access: they have full access and can drive advanced personalization and triggers without IT or Data Scientist help to segment their customers based on predictive affinities.

39%


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About Blueshift Market Research

Blueshift was founded to address problems they encountered first-hand as Marketing & AI leaders at companies like WalmartLabs and Groupon. In today’s perpetually-connected world, customers are interacting with brands on more and more channels, generating 1000 times more data compared to traditional demographic and lifecycle data. AI is the key to unlocking the power of this fast-changing data, and delivering 1:1 personalization. That is why they have built Blueshift as a modern AI-First platform for Cross-Channel Marketing.

Blueshift Market Research Website   Blueshift Labs Website