TechValidate Research on Alpha

32 TechFacts – Page 1 of 2


Alpha Customer Testimonial

What is Alpha to you?

Alpha is an enables for rapid testing and quick research. It allows non-researchers to set up a study without requiring researchers and it quickly turns research questions into insights.

Market Research Manager, S&P 500 Computer Software Company

Alpha Customer Testimonial

What is Alpha to you?

Alpha is a research platform that brings quick and strategic insights to your experience work, and uncovers consumer needs that better drive experience outcomes you can work with.

Director of Consumer/User Insights, Global 500 Health Care Company

Alpha Customer Testimonial

What is Alpha to you?

[A] platform for rapid concept testing in order to get a qualitative gut check and directional guidance

Market Research Manager, Medium Enterprise Automotive & Transport Company

Alpha Customer Testimonial

What is Alpha to you?

A digital platform to build and run quick consumer feedback surveys and gather insights on products, services and experiences from end users.

AARP Mavish Sandhu, User Experience Manager, AARP

Alpha Customer Testimonial

What is Alpha to you?

The top consumer insight platform for product and marketing decision makers.

Aaron Crawford, CMO, Good Society

Alpha Customer Testimonial

What is Alpha to you?

A platform that enables you to quickly test and validate ideas and design decisions, and provides data and insights into your potential audience.

User Experience Manager, Large Enterprise Health Care Company

Alpha Customer Testimonial

What is Alpha to you?

One of the easiest ways to test all of your small, but critical, ideas and get usable information from the results.

User Experience Manager, Global 500 Health Care Company

Alpha Customer Satisfaction Rating

A Marketing Manager at a S&P 500 media & entertainment company would be likely to recommend Alpha for this reason:

I like the quick turnaround time on surveys and the user-friendly interface.

Alpha Customer Satisfaction Rating

A Product Manager at a membership organization would be very likely to recommend Alpha for this reason:

Alpha is a good, easy-to-use tool that does what it is supposed to.

Alpha Customer Satisfaction Rating

A Marketing Manager at a medium enterprise automotive & transport company would be very likely to recommend Alpha for this reason:

I’ve had the pleasure of working with Patrick and Basil and they’re both top notch from a customer service perspective. They are also really great sounding boards for all tests that I’m conducting. Basil is a great SME from the automotive perspective, and Patrick is really good at helping us hone in our tests to stay focused.

Alpha Customer Satisfaction Rating

A Consumer/User Insights Manager at a large enterprise consumer services company would be very likely to recommend Alpha for this reason:

We receive huge benefits to being able to get quick feedback from consumers continuously!

All companies should have Alpha or a similar method of collecting consumer feedback – it’s fast and it’s had a huge impact on the way we develop products. We’re thinking about the consumer more often now that we can ask them what they think directly.

Alpha Customer Testimonial

Alpha creates decision speed with improved insights.

Product Manager, Membership Organization

Alpha Customer Testimonial

Alpha has allowed us to source a wide variety of feedback from a diverse user population.

Director of Innovation, Medium Enterprise Construction Company

Alpha Customer Testimonial

Working with Alpha, we are more disciplined in our customer validation processes and our go-to-market UX is more refined.

Director of Product Management, Small Business Financial Services Company

Alpha Customer Testimonial

We now have an easier way to get “in the field” and speak with our end customers to help support what features we should focus on next. We didn’t have an outlet for me as a PM to go talk to our end customers in a systematic way, so I was just getting anecdotes from friends and family.

Now, we use user discovery through Alpha to figure out what types of features to chase down next, which has been abundantly helpful.

Marketing Manager, Medium Enterprise Automotive & Transport Company

Alpha Customer Testimonial

With Alpha, we’re more customer-centric. We now have full control over when and how to get consumer insights and feedback, instead of enlisting the research team for formal research studies that can take many weeks or even months to field/analyze.

Director of Consumer/User Insights, Membership Organization

Alpha Customer Testimonial

Alpha has ignited the “let’s test it” mentality in our organization.

Colin Frost, Sr. UX Designer and Team Lead, Experian Consumer Products

Alpha Customer Testimonial

Alpha has helped increase our velocity and efficiency when developing new products. Overall, our products are stronger and better because of Alpha.

Product Manager, Membership Organization

Alpha Customer Testimonial

Alpha has helped to drive – with measurable numbers – which concepts move onto the next phase of development and implementation.

Consumer/User Insights Manager, Global 500 Insurance Company

Alpha Customer Testimonial

Alpha has removed the perception that research has to be “perfect” or time-consuming.

Jane Danielle Green, User Experience Manager, Stoik, LLC

Alpha Customer Testimonial

Alpha has enabled us to better prioritize and discard potential new features.

CEO, Membership Organization

Alpha Customer Testimonial

We’ve included learnings we’ve received from Alpha testing with other learnings to improve the customer experience.

Marketing Manager, Global 500 Insurance Company

Alpha Customer Testimonial

Alpha has made it easier for our organization to test (without “middlemen”) and to get responses on the timeline we need.

Director of Innovation, Membership Organization

Alpha Customer Testimonial

We’ve increased our testing capabilities by quite a lot!

User Experience Manager, Small Business Consumer Services Company

Alpha Customer Testimonial

We use Alpha mostly to test user experience with our web pages and what changes we might make for greater interaction and relevance.

Marketing Manager, Global 500 Insurance Company

Alpha Customer Testimonial

So far we’ve done a lot of user discovery, some competitive overview research, some usability, and some feature validation.

To add some insights, prior to using Alpha, it took us about 3-4 weeks to get any data back from any of our testing. Now I’m able to quickly shoot off a question and get data back within 3 days or so, which is amazing!

As we mature the product line that’s currently using the platform, I imagine we will use usability and concepting tests much more.

Marketing Manager, Medium Enterprise Automotive & Transport Company

Alpha Customer Testimonial

We use Alpha early and often in the product design process to help make directional decisions based on customer feedback and understanding after engaging with the prototypes.

Colin Frost, Sr. UX Designer and Team Lead, Experian Consumer Products

Alpha Customer Testimonial

We use Alpha during product development from concept validation to feature testing. It has helped greatly to increase our velocity when developing new products.

Product Manager, Membership Organization

Alpha Customer Testimonial

Alpha is owned by the product team. Product managers submit questions every week for testing. If the product team doesn’t have questions that week, we open it up to other departments (marketing, leadership, etc.).

Jane Danielle Green, User Experience Manager, Stoik, LLC

Alpha Customer Testimonial

My team uses Alpha to understand our audience’s attitudes and beliefs in key issue areas, gain feedback on concepts, and improve the user experience for Staying Sharp.

Consumer/User Insights Manager, Membership Organization




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