TechValidate Research on Alpha

6 Charts


Alpha Customer Research

Please rate the following Alpha capabilities compared to how you were doing them before.

Much better Moderately better About the same Worse
Audience sourcing

53%

23%

17%

7%

Testing and experimenting

63%

20%

10%

7%

Designing and prototyping

35%

29%

25%

11%

Reporting and analytics

24%

33%

33%

10%

Alpha Customer Research

How important are qualitative consumer insights to your product organization when making decisions regarding your product roadmap?

Very important: 65%
Important: 24%
A little important: 12%
Not very important: 0%

Alpha Customer Research

In my organization, the Alpha platform creates better relationships between market research and product management.

Strongly agree: 18%
Agree: 38%
Moderately agree: 24%
Disagree: 21%

Alpha Customer Research

What was the top driver in deciding to work with Alpha?

Reducing the time to collect customer feedback
42%
Making product strategy decisions with greater confidence
33%
Ability to present solid data to senior management
15%
Improving time-to-market in launches of products or offerings
6%
Reducing the cost of collecting customer feedback
3%

Alpha Customer Research

What current trends are shaping how your organization approaches product management?

Customer understanding: formalizing the process for leveraging customer insights and feedback
80%
Pricing and packaging strategy: value propositions – more than just messaging
40%
Agile enablement: finding the connections between the development process and business decisions
37%
Product innovation and lifecycle process: recognizing the value of standardized processes.
34%
Product portfolio investment decisions: quick approaches for evaluating innovation ideas
34%

Alpha Customer Research

What benefits have you or your team gained since beginning to test your ideas within the Alpha platform?

Easier to ask simple questions
64%
Easier to source audiences
61%
More likely to have data to support decisions we make as a product organization
61%
Faster to get to design or prototype on the things we're looking to test
36%
Faster time-to-market on the launch of products or features
15%
Other
18%



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