TechValidate Research on Alpha


Alpha Case Study

Global 500 Insurance Company

Introduction

This case study of a Global 500 insurance company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We use Alpha to rapidly solicit feedback from the general consumer population for both design and concepts. It has helped to drive – with measurable numbers – which concepts move onto the next phase of development and implementation.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: moderately better
    • Testing and experimenting: much better
    • Designing and prototyping: moderately better




About This Data

This data was sourced directly from verified users of Alpha by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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