TechValidate Research on Alpha


Alpha Case Study

Large Enterprise Consumer Services Company

Introduction

This case study of a large enterprise consumer services company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use Alpha to validate how we believe consumers will benefit from and respond to our products as we build them”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Product innovation and lifecycle process: recognizing the value of standardized processes.

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
    • More likely to keep the consumer top of mind throughout the entire product development cycle

Results

The surveyed company achieved the following results with Alpha:

  • Strongly agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: moderately better
    • Reporting and analytics: about the same




About This Data

This data was sourced directly from verified users of Alpha by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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