TechValidate Research on Alpha

15 Case Studies


Alpha Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings. They help us to get user feedback to validate and refine new concepts, messages, campaigns, etc. "

“With Alpha, we’re more customer-centric and now have full control over when and how to get consumer insights and feedback instead of enlisting the research team for formal research studies that can take many weeks or even months to field/analyze.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Product portfolio investment decisions: quick approaches for evaluating innovation ideas
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Agile enablement: finding the connections between the development process and business decisions

Use Case

The key features and functionalities of Alpha that the surveyed organization uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is making product strategy decisions with greater confidence.

Results

The surveyed organization achieved the following results with Alpha:

  • Strongly agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: about the same
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: moderately better

Alpha Case Study

Global 500 Insurance Company

Introduction

This case study of a Global 500 insurance company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We use Alpha to rapidly solicit feedback from the general consumer population for both design and concepts. It has helped to drive – with measurable numbers – which concepts move onto the next phase of development and implementation.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: moderately better
    • Testing and experimenting: much better
    • Designing and prototyping: moderately better

Alpha Case Study

Medium Enterprise Automotive & Transport Company

Introduction

This case study of a medium enterprise automotive & transport company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“So far we’ve done a lot of user discovery, some competitive overview research, some usability, and some feature validation.

To add some insights, prior to using Alpha, it took us about 3-4 weeks to get any data back from any of our testing. Now I’m able to quickly shoot off a question and get data back within 3ish days which is amazing!

As we mature the product line that’s currently using the platform, I imagine we will use usability and concepting tests much more."

“We now have an easier way to get “in the field” and speak with our end customers to help support what features we should chase down next. We didn’t have an outlet for me as a PM to go talk to our end in systematic way customers, so I was just getting anecdotes from friends and family.

Also, from some of the user discovery, we’ve been able to figures out what types of features to chase down next which has been abundantly helpful."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Product portfolio investment decisions: quick approaches for evaluating innovation ideas
    • Product innovation and lifecycle process: recognizing the value of standardized processes.

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • strongly agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: worse
    • Reporting and analytics: much better

Alpha Case Study

Small Business Financial Services Company

Introduction

This case study of a small business financial services company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“Alpha helps us to validate early concepts before we put them on the product roadmap, to do broad consumer research (attitudes and opinions), and to do usability testing for products/features as they near launch.”

“We are more disciplined in our customer validation processes and our go-to-market UX is more refined.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Product portfolio investment decisions: quick approaches for evaluating innovation ideas
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Product innovation and lifecycle process: recognizing the value of standardized processes.

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is making product strategy decisions with greater confidence.

Results

The surveyed company achieved the following results with Alpha:

  • agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: moderately better
    • Testing and experimenting: much better
    • Designing and prototyping: about the same
    • Reporting and analytics: about the same

Alpha Case Study

Large Enterprise Health Care Company

Introduction

This case study of a large enterprise health care company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“Alpha helps us to rapidly assess new concepts and questions. It’s useful to validate decisions and also doubles as a sales tool.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is making product strategy decisions with greater confidence.

Results

The surveyed company achieved the following results with Alpha:

  • strongly agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: much better

Alpha Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We use Alpha during product development from concept validation to feature testing. It has helped greatly to increase our velocity when developing new products.”

“Alpha has helped increase our velocity and efficiency when developing new products. Overall, our products are stronger and better because of Alpha.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Product innovation and lifecycle process: recognizing the value of standardized processes.

Use Case

The key features and functionalities of Alpha that the surveyed organization uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is making product strategy decisions with greater confidence.

Results

The surveyed organization achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: moderately better

Alpha Case Study

Global Consumer Products Company

Introduction

This case study of Experian Consumer Products is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We use alpha early and often in the product design process to help make directional decisions based on customer feedback and understanding after engaging with the prototypes.”

“Alpha has ignited the “let’s test it” mentality in our organization."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Agile enablement: finding the connections between the development process and business decisions

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is making product strategy decisions with greater confidence.

Results

The surveyed company achieved the following results with Alpha:

  • Strongly agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: moderately better

Alpha Case Study

Global 500 Food Company

Introduction

This case study of a Global 500 food company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is improving time-to-market in launches of products or offerings.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: much better

Alpha Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“My team uses Alpha to understand our audience’s attitudes and believes in key issue areas, gain feedback on concepts, and improve the user experience for Staying Sharp.”

“It’s enabled us to make smarter decisions to enhance our audience’s experience.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Pricing and packaging strategy: value propositions – more than just messaging

Use Case

The key features and functionalities of Alpha that the surveyed organization uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed organization achieved the following results with Alpha:

  • Moderately agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: about the same

Alpha Case Study

Large Enterprise Consumer Services Company

Introduction

This case study of a large enterprise consumer services company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use Alpha to validate how we believe consumers will benefit from and respond to our products as we build them”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Product innovation and lifecycle process: recognizing the value of standardized processes.

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
    • More likely to keep the consumer top of mind throughout the entire product development cycle

Results

The surveyed company achieved the following results with Alpha:

  • Strongly agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: moderately better
    • Reporting and analytics: about the same

Alpha Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a January 2019 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“Quick turn studies to understand product use, design, and other consumer questions.”

“Has made it easier for our organization to test (without middle people) and to get responses on the timeline we need.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Agile enablement: finding the connections between the development process and business decisions

Use Case

The key features and functionalities of Alpha that the surveyed organization uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed organization achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: much better

Alpha Case Study

Medium Enterprise Construction Company

Introduction

This case study of a medium enterprise construction company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We leveraged Alpha to gain user insights into a product we were considering developing. They allowed us to source a wide variety of feedback from a diverse user population.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Pricing and packaging strategy: value propositions – more than just messaging

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: moderately better
    • Testing and experimenting: about the same

Alpha Case Study

Stoik, Llc

Introduction

This case study of Stoik, LLC is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“Alpha is owned by the product team. Product managers submit questions every week for testing. If product doesn’t have questions that week, we open it up to other departments (marketing, leadership, etc.). As a result, Alpha has removed the perception that research has to be “perfect” or time consuming. "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Product innovation and lifecycle process: recognizing the value of standardized processes.
    • Agile enablement: finding the connections between the development process and business decisions

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
    • A culture of regularly thinking about research in Product
  • Top driver for working with Alpha is making product strategy decisions with greater confidence.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: moderately better
    • Designing and prototyping: about the same
    • Reporting and analytics: moderately better

Alpha Case Study

Global 500 Insurance Company

Introduction

This case study of a Global 500 insurance company is based on a January 2019 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We use Alpha mostly to test user experience with our web pages and what changes we might make for greater interaction and relevance.”

“We’ve included learnings we’ve received from Alpha testing with other learnings to improve the customer experience”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A faster ability to get to design or prototype on the things we’re looking to test
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: moderately better
    • Testing and experimenting: much better
    • Designing and prototyping: about the same
    • Reporting and analytics: moderately better

Alpha Case Study

Small Business Consumer Services Company

Introduction

This case study of a small business consumer services company is based on a January 2019 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Alpha helps us to learn more about our users and prospective users. As a result, we’ve increased our testing capabilities by quite a lot!"

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Product portfolio investment decisions: quick approaches for evaluating innovation ideas
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Product innovation and lifecycle process: recognizing the value of standardized processes.
    • Agile enablement: finding the connections between the development process and business decisions

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: moderately better
    • Designing and prototyping: moderately better
    • Reporting and analytics: about the same



More Research on Alpha