“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”
“So far we’ve done a lot of user discovery, some competitive overview research, some usability, and some feature validation.
To add some insights, prior to using Alpha, it took us about 3-4 weeks to get any data back from any of our testing. Now I’m able to quickly shoot off a question and get data back within 3ish days which is amazing!
As we mature the product line that’s currently using the platform, I imagine we will use usability and concepting tests much more."
“We now have an easier way to get “in the field” and speak with our end customers to help support what features we should chase down next. We didn’t have an outlet for me as a PM to go talk to our end in systematic way customers, so I was just getting anecdotes from friends and family.
Also, from some of the user discovery, we’ve been able to figures out what types of features to chase down next which has been abundantly helpful."