TechValidate Research on Alpha

These pages present data that TechValidate has sourced via direct research with verified customers and users of Alpha. TechValidate stands behind the authenticity of all published data. Learn more »



134 Customers Surveyed

685 Data Points Collected

32 Published TechFacts

6 Published Charts

15 Published Case Studies



Selected Research Highlights


Alpha Customer Testimonial

Working with Alpha, we are more disciplined in our customer validation processes and our go-to-market UX is more refined.

Director of Product Management, Small Business Financial Services Company

Alpha Case Study

Global 500 Insurance Company

Introduction

This case study of a Global 500 insurance company is based on a January 2019 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We use Alpha mostly to test user experience with our web pages and what changes we might make for greater interaction and relevance.”

“We’ve included learnings we’ve received from Alpha testing with other learnings to improve the customer experience”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A faster ability to get to design or prototype on the things we’re looking to test
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: moderately better
    • Testing and experimenting: much better
    • Designing and prototyping: about the same
    • Reporting and analytics: moderately better

Alpha Customer Testimonial

Alpha has ignited the “let’s test it” mentality in our organization.

Colin Frost, Sr. UX Designer and Team Lead, Experian Consumer Products

Alpha Customer Research

What current trends are shaping how your organization approaches product management?

Customer understanding: formalizing the process for leveraging customer insights and feedback
80%
Pricing and packaging strategy: value propositions – more than just messaging
40%
Agile enablement: finding the connections between the development process and business decisions
37%
Product innovation and lifecycle process: recognizing the value of standardized processes.
34%
Product portfolio investment decisions: quick approaches for evaluating innovation ideas
34%

Alpha Case Study

Small Business Consumer Services Company

Introduction

This case study of a small business consumer services company is based on a January 2019 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Alpha helps us to learn more about our users and prospective users. As a result, we’ve increased our testing capabilities by quite a lot!"

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Product portfolio investment decisions: quick approaches for evaluating innovation ideas
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Product innovation and lifecycle process: recognizing the value of standardized processes.
    • Agile enablement: finding the connections between the development process and business decisions

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: moderately better
    • Designing and prototyping: moderately better
    • Reporting and analytics: about the same

Alpha Customer Research

Please rate the following Alpha capabilities compared to how you were doing them before.

Much better Moderately better About the same Worse
Audience sourcing

53%

23%

17%

7%

Testing and experimenting

63%

20%

10%

7%

Designing and prototyping

35%

29%

25%

11%

Reporting and analytics

24%

33%

33%

10%



More to Explore



About Alpha

Alpha's on-demand insights platform enables teams at the world's leading organizations to make data-driven decisions about users, products, and markets.

Alpha Website   Alpha HQ Website