TechValidate Research on Alpha

These pages present data that TechValidate has sourced via direct research with verified customers and users of Alpha. TechValidate stands behind the authenticity of all published data. Learn more »



134 Customers Surveyed

685 Data Points Collected

25 Published TechFacts

6 Published Charts

15 Published Case Studies



Selected Research Highlights


Alpha Case Study

Global 500 Insurance Company

Introduction

This case study of a Global 500 insurance company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We use Alpha to rapidly solicit feedback from the general consumer population for both design and concepts. It has helped to drive – with measurable numbers – which concepts move onto the next phase of development and implementation.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: moderately better
    • Testing and experimenting: much better
    • Designing and prototyping: moderately better

Alpha Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We use Alpha during product development from concept validation to feature testing. It has helped greatly to increase our velocity when developing new products.”

“Alpha has helped increase our velocity and efficiency when developing new products. Overall, our products are stronger and better because of Alpha.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Product innovation and lifecycle process: recognizing the value of standardized processes.

Use Case

The key features and functionalities of Alpha that the surveyed organization uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is making product strategy decisions with greater confidence.

Results

The surveyed organization achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: moderately better

Alpha Customer Research

What benefits have you or your team gained since beginning to test your ideas within the Alpha platform?

Easier to ask simple questions
64%
Easier to source audiences
61%
More likely to have data to support decisions we make as a product organization
61%
Faster to get to design or prototype on the things we're looking to test
36%
Faster time-to-market on the launch of products or features
15%
Other
18%

Alpha Customer Satisfaction Rating

A Marketing Manager at a S&P 500 media & entertainment company would be likely to recommend Alpha for this reason:

I like the quick turnaround time on surveys and the user-friendly interface.

Alpha Customer Testimonial

We use Alpha early and often in the product design process to help make directional decisions based on customer feedback and understanding after engaging with the prototypes.

Colin Frost, Sr. UX Designer and Team Lead, Experian Consumer Products

Alpha Customer Research

Please rate the following Alpha capabilities compared to how you were doing them before.

Much better Moderately better About the same Worse
Audience sourcing

53%

23%

17%

7%

Testing and experimenting

63%

20%

10%

7%

Designing and prototyping

35%

29%

25%

11%

Reporting and analytics

24%

33%

33%

10%



More to Explore



About Alpha

Alpha's on-demand insights platform enables teams at the world's leading organizations to make data-driven decisions about users, products, and markets.

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