TechValidate Research on Alpha

These pages present data that TechValidate has sourced via direct research with verified customers and users of Alpha. TechValidate stands behind the authenticity of all published data. Learn more »



134 Customers Surveyed

685 Data Points Collected

32 Published TechFacts

6 Published Charts

15 Published Case Studies



Selected Research Highlights


Alpha Customer Statistic

69% of IT organizations agreed with the following statement:

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

Alpha Customer Research

What benefits have you or your team gained since beginning to test your ideas within the Alpha platform?

Easier to ask simple questions
64%
Easier to source audiences
61%
More likely to have data to support decisions we make as a product organization
61%
Faster to get to design or prototype on the things we're looking to test
36%
Faster time-to-market on the launch of products or features
15%
Other
18%

Alpha Customer Testimonial

What is Alpha to you?

A platform that enables you to quickly test and validate ideas and design decisions, and provides data and insights into your potential audience.

User Experience Manager, Large Enterprise Health Care Company

Alpha Customer Research

What current trends are shaping how your organization approaches product management?

Customer understanding: formalizing the process for leveraging customer insights and feedback
80%
Pricing and packaging strategy: value propositions – more than just messaging
40%
Agile enablement: finding the connections between the development process and business decisions
37%
Product innovation and lifecycle process: recognizing the value of standardized processes.
34%
Product portfolio investment decisions: quick approaches for evaluating innovation ideas
34%

Alpha Case Study

Medium Enterprise Construction Company

Introduction

This case study of a medium enterprise construction company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“We leveraged Alpha to gain user insights into a product we were considering developing. They allowed us to source a wide variety of feedback from a diverse user population.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Pricing and packaging strategy: value propositions – more than just messaging

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: moderately better
    • Testing and experimenting: about the same

Alpha Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings. They help us to get user feedback to validate and refine new concepts, messages, campaigns, etc. "

“With Alpha, we’re more customer-centric and now have full control over when and how to get consumer insights and feedback instead of enlisting the research team for formal research studies that can take many weeks or even months to field/analyze.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Product portfolio investment decisions: quick approaches for evaluating innovation ideas
    • Pricing and packaging strategy: value propositions – more than just messaging
    • Agile enablement: finding the connections between the development process and business decisions

Use Case

The key features and functionalities of Alpha that the surveyed organization uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
    • Faster time-to-market on the launch of products or features
  • Top driver for working with Alpha is making product strategy decisions with greater confidence.

Results

The surveyed organization achieved the following results with Alpha:

  • Strongly agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: about the same
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: moderately better


More to Explore



About Alpha

Alpha's on-demand insights platform enables teams at the world's leading organizations to make data-driven decisions about users, products, and markets.

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