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TechValidate Research on Alpha

These pages present data that TechValidate has sourced via direct research with verified customers and users of Alpha. TechValidate stands behind the authenticity of all published data. Learn more »



25 Published TechFacts

6 Published Charts

15 Published Case Studies



Selected Research Highlights


Alpha Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a January 2019 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“Quick turn studies to understand product use, design, and other consumer questions.”

“Has made it easier for our organization to test (without middle people) and to get responses on the timeline we need.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Agile enablement: finding the connections between the development process and business decisions

Use Case

The key features and functionalities of Alpha that the surveyed organization uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • A faster ability to get to design or prototype on the things we’re looking to test
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed organization achieved the following results with Alpha:

  • Agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are very important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: much better
    • Reporting and analytics: much better

Alpha Case Study

Medium Enterprise Automotive & Transport Company

Introduction

This case study of a medium enterprise automotive & transport company is based on a December 2018 survey of Alpha customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend Alpha to companies looking to accelerate the time-to-market around their products, features, and offerings.”

“So far we’ve done a lot of user discovery, some competitive overview research, some usability, and some feature validation.

To add some insights, prior to using Alpha, it took us about 3-4 weeks to get any data back from any of our testing. Now I’m able to quickly shoot off a question and get data back within 3ish days which is amazing!

As we mature the product line that’s currently using the platform, I imagine we will use usability and concepting tests much more."

“We now have an easier way to get “in the field” and speak with our end customers to help support what features we should chase down next. We didn’t have an outlet for me as a PM to go talk to our end in systematic way customers, so I was just getting anecdotes from friends and family.

Also, from some of the user discovery, we’ve been able to figures out what types of features to chase down next which has been abundantly helpful."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Alpha:

  • Current trends shaping how their organization approaches product management:
    • Customer understanding: formalizing the process for leveraging customer insights and feedback
    • Product portfolio investment decisions: quick approaches for evaluating innovation ideas
    • Product innovation and lifecycle process: recognizing the value of standardized processes.

Use Case

The key features and functionalities of Alpha that the surveyed company uses:

  • Benefits gained since beginning to test ideas within the Alpha platform:
    • Easier to ask simple questions
    • Easier to source audiences
    • A higher likelihood to have data to support decisions they make as a product organization
  • Top driver for working with Alpha is reducing the time to collect customer feedback.

Results

The surveyed company achieved the following results with Alpha:

  • strongly agrees Alpha platform creates better relationships between market research and product management.
  • Finds qualitative consumer insights are important to their product organization when making decisions regarding the product roadmap.
  • Alpha capabilities compared to how they were doing them before:
    • Audience sourcing: much better
    • Testing and experimenting: much better
    • Designing and prototyping: worse
    • Reporting and analytics: much better

Alpha Customer Research

What was the top driver in deciding to work with Alpha?

Reducing the time to collect customer feedback
42%
Making product strategy decisions with greater confidence
33%
Ability to present solid data to senior management
15%
Improving time-to-market in launches of products or offerings
6%
Reducing the cost of collecting customer feedback
3%

Alpha Customer Testimonial

We use Alpha mostly to test user experience with our web pages and what changes we might make for greater interaction and relevance.

Marketing Manager, Global 500 Insurance Company

Alpha Customer Research

In my organization, the Alpha platform creates better relationships between market research and product management.

Strongly agree: 18%
Agree: 38%
Moderately agree: 24%
Disagree: 21%

Alpha Customer Testimonial

We use Alpha during product development from concept validation to feature testing. It has helped greatly to increase our velocity when developing new products.

Product Manager, Membership Organization



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About Alpha

Alpha's on-demand insights platform enables teams at the world's leading organizations to make data-driven decisions about users, products, and markets.

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