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TechValidate Research on Act-On

These pages present data that TechValidate has sourced via direct research with verified customers and users of Act-On. TechValidate stands behind the authenticity of all published data. Learn more »



637 Customers Surveyed

5,043 Data Points Collected

107 Published TechFacts

7 Published Charts

67 Published Case Studies



Selected Research Highlights


Act-On Customer Research

Replacing an ESP with Act-On Pays Off

How much revenue generation did companies that previously used an ESP attribute to Act-On in their first year of implementation?

$0 - $50,000
60%
$50,000 - $100,000
13%
$100,000 - $150,000
10%
More than $200,000
10%
$150,000 - $200,000
7%

Act-On Customer Testimonial

Act-On has given us better visibility into customer behavior. It’s also increased the accuracy of of our campaigns and decreased the amount of time it takes to set up promotions and programs.

Cassandra Bayna, Marketing Director, Briefing.com, Inc.

Act-On Customer Testimonial

Act-On is easy to use and its personalization, segmenting, and reporting features are all top notch.

Heather Burford, Marketing Manager, Universal Funding Corporation

Act-On Customer Research

What email or marketing automation platforms has your company previously used?

An Email Service Provider (such as Constant Contact, MailChimp, etc.)
67%
None
25%
HubSpot
11%
Pardot
9%
Marketo
4%
Eloqua
1%

Act-On Customer Success Snapshot

Netec – The National Ebola Training and Education Center

Introduction

This case study of Netec is based on a June 2017 survey of Act-on customers by TechValidate, a 3rd-party research service.

“Act-On is one of the best platforms and easy to use. It has increased our leads, and provided better analytics and visibility into our marketing campaign.”

Challenges

The business challenges that led Netec to evaluate and ultimately select Act-On:

  • Inadequate lead generation & nurturing
  • An insufficient alignment between marketing & sales

Use Case

The features and functionalities that were most important to Netec in their selection of Act-On:

  • Ease of use
  • CRM Integration (for lead scoring, sales and marketing alignment, etc.)
  • E-mail campaigns & automated programs
  • Reporting & analytics

Netec previously used an email service provider (such as Constant Contact, MailChimp, etc.).

Results

Netec experienced the following benefits with Act-On:

  • Improved lead nurturing
  • Increased speed of campaign development
  • Time and resource savings
  • An accelerated sales funnel
  • Was able to run their first campaign in Act-On within 2 weeks.
  • Attributes $0-$50,000 of their revenue generation to Act-On in their first year of implementation.
  • Is able to implement campaigns 2x faster with Act-On.
  • Experienced a 20-40% increase in the number of leads they can generate after using Act-On.
  • Rates Act-On’s customer support as excellent.

Act-On Customer Success Snapshot

Xoomworks LTD

Introduction

This case study of Xoomworks is based on a February 2018 survey of Act-On customers by TechValidate, a 3rd-party research service.

“Act-On seamlessly integrates with SugarCRM and provides insight into our digital engagements. It’s helped us stay top of mind with our buyers, and proved to the board that lead generation and sales development are critical parts of the business.”

Challenges

The business challenges that led Xoomworks to evaluate and ultimately select Act-On:

  • Disconnected marketing efforts and systems (email, webinars, CRM, etc.)
  • Inability to effectively segment and nurture contacts
  • Difficulty in measuring marketing’s impact

Xoomworks previously used an email service provider (MailChimp, Constant Contact, etc.).

Use Case

The features and functionalities that were most important to Xoomworks in their selection of Act-On:

  • Ease of use
  • CRM integration (for lead prioritization, sales enablement, etc.)
  • Inbound marketing (forms, landing pages, social media, etc.)
  • Outbound marketing (email campaigns, nurture programs, etc.)
  • Reporting and analytics
  • Act-On’s native integration with Sugar

Results

Xoomworks is experiencing the following benefits with Act-On:

  • An improvement to lead nurturing and buyer management
  • Easier to analyze marketing’s performance
  • Faster sales cycle
  • Greater ability to send targeted campaigns based on segmentation or funnel stage
  • Stronger alignment of marketing and sales efforts
  • Is implementing campaigns more than 4x faster with Act-On.
  • Increased lead generation by more than 30%

Act-On’s customer support and Act-On University enables Xoomworks’ marketing team to improve the quality of their programs.



More to Explore



About Act-On

Act-On is an integrated marketing automation platform designed to align inbound and outbound marketing campaigns across the customer lifecycle.

  Act-On Website