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TechValidate Research on Act-On

These pages present data that TechValidate has sourced via direct research with verified customers and users of Act-On. TechValidate stands behind the authenticity of all published data. Learn more »



637 Customers Surveyed

5,043 Data Points Collected

107 Published TechFacts

7 Published Charts

67 Published Case Studies



Selected Research Highlights


Act-On Customer Success Snapshot

HarveyDavid

Introduction

This case study of HarveyDavid is based on a February 2018 survey of Act-On customers by TechValidate, a 3rd-party research service.

“Act-On has enabled us to create more advanced campaigns with relative ease, improving our overall marketing presence and efficiency. The platform’s range of tools and the company’s exemplary customer support are unrivaled. Other competitors offering the same features and benefits are considerably more expensive.”

Challenges

The business challenges that led HarveyDavid to evaluate and ultimately select Act-On:

  • Inadequate lead generation (lead volume, quality)
  • Disconnected marketing efforts and systems (email, webinars, CRM, etc.)

HarveyDavid previously used Marketo, HubSpot, and Eloqua marketing automation platforms.

Use Case

The features and functionalities that led HarveyDavid that were most important to HarveyDavid in their selection of Act-On:

  • Ease of use
  • CRM integration (for lead prioritization, sales enablement, etc.)
  • Inbound marketing (forms, landing pages, social media, etc.)
  • Outbound marketing (email campaigns, nurture programs, etc.)
  • Reporting and analytics
  • Customer support
  • Act-On’s native integration with Salesforce

Results

HarveyDavid is experiencing the following benefits with Act-On:

  • Time and resource savings
  • Stronger alignment of marketing and sales efforts
  • Is implementing campaigns 2x faster
  • Increased lead generation by more than 20%

Act-On’s customer support and Act-On University enables HarveyDavid’s marketing teams to work more efficiently.

Act-on Software Customer Research

Act-On Delivers Incredible Time-to Value

How quickly were you able to run your first campaign in Act-On?

Within 2 weeks
44%
2 - 4 weeks
26%
4 - 6 weeks
17%
6 - 8 weeks
8%
More than 8 weeks
5%

Act-On Customer Success Snapshot

VGM Club

Introduction

This case study of VGM Club is based on an October 2017 survey of Act-On customers by TechValidate, a 3rd-party research service.

“Act-On is an extremely versatile platform and provides us with a lot of options.”

Challenges

The business challenges that led VGM Club to evaluate and ultimately select Act-On:

  • A disconnection of marketing efforts & systems
  • An inability to effectively segment & nurture contacts
  • Ineffective sales enablement
  • Difficulty in measuring marketing’s impact

Use Case

The features and functionalities that were most important to VGM Club in their selection of Act-On:

  • Ease of use
  • Outbound marketing (Email campaigns, nurture programs, etc.)
  • Reports & analytics

VGM Club previously used Constant Contact email platform

Results

VGM Club is experiencing the following benefit with Act-On:

  • An easier ability to analyze marketing’s performance

The following Act-On features have enabled VGM Club’s marketing and sales teams to work more efficiently and effectively:

  • The intuitive interface
  • Lead Scoring

Act-On and Microsoft Dynamics have improved VGM Club’s ability to:

  • Implement campaigns 3x faster
  • Increase the number of leads generated by 0 – 20%

Act-On Customer Testimonial

Act-On has given us better visibility on analytics and improved reporting and lead nurturing capabilities. They have top notch customer service, and are always working to improve their products and come up with the next big thing.

Andrew Heindl, Marketing Director, Stateline Power Corp.

Act-On Customer Research

Why Companies Chose Act-On

What features were important in your selection of Act-On?

Outbound Marketing (email campaigns, nurture programs)
71%
CRM Integration (for lead prioritization, sales enablement)
69%
Ease of Use
65%
Reports and Analytics
63%

Act-on Software Customer Satisfaction Rating

Lou Childs, a Marketing Director at Delta Data Software, would be very likely to recommend Act-On:

I can’t say enough good things about Act-On. I am so impressed with the platform (after using HubSpot for 5 years). Act-On is intuitive and provides me with bells and whistles that the competition doesn’t. Act-On’s pricing is great, and their customer services is A++++!



More to Explore



About Act-On

Act-On is an integrated marketing automation platform designed to align inbound and outbound marketing campaigns across the customer lifecycle.

  Act-On Website