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TechValidate Research on Act-On

These pages present data that TechValidate has sourced via direct research with verified customers and users of Act-On. TechValidate stands behind the authenticity of all published data. Learn more »



637 Customers Surveyed

5,043 Data Points Collected

107 Published TechFacts

7 Published Charts

67 Published Case Studies



Selected Research Highlights


Act-on Software Customer Research

Top Purchasing Drivers for Choosing Act-On

What features were important in your selection of Act-On?

Email Campaigns and Automated Programs
84%
Ease of Use
80%
CRM Integration (for lead scoring, sales and marketing alignment, etc.)
68%
Customer Support
60%
Forms and Landing Pages
60%
Reporting and Analytics
60%

Act-On Customer Success Snapshot

Abram Interstate Insurance Services Inc.

Introduction

This case study of Abram Interstate Insurance Services Inc. is based on a June 2017 survey of Act-on customers by TechValidate, a 3rd-party research service.

“Act-On has greatly improved our ability to more effectively connect with our customers. The platform is easy to use, and the company has excellent customer service.”

Challenges

The business challenges that led Abram Interstate Insurance Services to evaluate and ultimately select Act-On:

  • Inadequate lead generation & nurturing
  • Time-consuming campaign development
  • Disconnected marketing efforts & systems

Use Case

The features and functionalities that were most important to Abram Interstate Insurance Services in their selection of Act-On:

  • Ease of use
  • CRM Integration (for lead scoring, sales and marketing alignment, etc.)
  • E-mail campaigns & automated programs
  • Forms & landing pages
  • Reporting & analytics
  • Customer support
Abram Interstate Insurance Services previously used an email service provider (such as Constant Contact, MailChimp, etc.)

Results

Abram Interstate Insurance Services experienced the following benefits with Act-On:
  • Increased speed of campaign development
  • Time and resource savings
  • An accelerated sales funnel
  • Was able to run their first campaign in Act-On in 6-8 weeks.
  • Is able to implement campaigns 4x faster with Act-On.
  • Rates Act-On’s customer support as best in class.

Act-On Customer Testimonial

Act-On has made increasing our leads and analyzing and reporting on our campaigns so easy for us. It’s taken all the work out of the analytics and allowed us to concentrate 100% on selling.

Richard Michael, Business Professional, Texthelp Ltd

Act-On Customer Success Snapshot

SKF Slovensko Spol. S R.O.

Introduction

This case study of SKF Slovensko Spol. S R.O is based on a February 2018 survey of Act-On customers by TechValidate, a 3rd-party research service.

“Act-On is easy to use and has increased our leads, provided greater analytics and visibility into our campaigns, and strengthened our connections with our target market.”

Challenges

The business challenges that led SKF Slovensko Spol. S R.O. to evaluate and ultimately select Act-On:

  • Inadequate lead generation (lead volume, quality)
  • Disconnected marketing efforts and systems (email, webinars, CRM, etc.)
  • Difficulty in measuring marketing’s impact

Use Case

The features and functionalities that were most important to SKF Slovensko Spol. S R.O. in their evaluation and selection of Act-On:

  • Ease of use
  • Inbound marketing (forms, landing pages, social media, etc.)
  • Outbound marketing (email campaigns, nurture programs, etc.)
  • Reporting and analytics

Results

SKF Slovensko Spol. S R.O. is experiencing the following benefits with Act-On:

  • Easier to analyze marketing’s performance
  • Time and resource savings
  • Greater ability to send targeted campaigns based on segmentation or funnel stage
  • Stronger alignment of marketing and sales efforts
  • Achieved ROI within 2-3 months.
  • Is implementing campaigns more than 4x faster
  • Increased lead generation by more than 30%

Act-On’s customer support and Act-On University enables marketing teams to:

  • Work more efficiently
  • Build and launch campaigns more quickly
  • Work more effectively with Sales

Act-On Customer Testimonial

Act-On has greatly improved our ability to more effectively connect with our customers. The platform is easy to use, and the company has excellent customer service.

John Poucher, Marketing Manager, Abram Interstate Insurance Services Inc.

Act-On Customer Research

Why Technology Companies Choose Act-On

What features were important in your selection of Act-On?

Email Campaigns and Automated Programs
82%
CRM Integration (for lead scoring, sales and marketing alignment, etc.)
62%
Ease of Use
62%
Forms and Landing Pages
59%
Customer Support
41%
Reporting and Analytics
41%
Other
13%


More to Explore



About Act-On

Act-On is an integrated marketing automation platform designed to align inbound and outbound marketing campaigns across the customer lifecycle.

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