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TechValidate Research on Act-On

These pages present data that TechValidate has sourced via direct research with verified customers and users of Act-On. TechValidate stands behind the authenticity of all published data. Learn more »



637 Customers Surveyed

5,043 Data Points Collected

107 Published TechFacts

7 Published Charts

67 Published Case Studies



Selected Research Highlights


Act-On Customer Testimonial

Act-On is user-friendly and has enabled us to design better messages.

Angel Oropeza, Marketing Professional, SKF Mexico

Act-on Software Customer Research

Act-On Delivers Incredible Time-to Value

How quickly were you able to run your first campaign in Act-On?

Within 2 weeks
44%
2 - 4 weeks
26%
4 - 6 weeks
17%
6 - 8 weeks
8%
More than 8 weeks
5%

Act-On Customer Research

What email or marketing automation platforms has your company previously used?

An Email Service Provider (such as Constant Contact, MailChimp, etc.)
67%
None
25%
HubSpot
11%
Pardot
9%
Marketo
4%
Eloqua
1%

Act-On Customer Fact

Integration Victory: Act-On & SugarCRM

Prior to using Act-On we struggled with disconnected marketing efforts & systems, under-utilization due to integration problems, a constantly changing interface, and lack of training. Our team finds Act-On easier to use than Hubspot, and the SugarCRM integration works very well.

Act-On Customer Success Snapshot

HW Media, LLC.

Introduction

This case study of HW Media, LLC. is based on a June 2017 survey of Act-On customers by TechValidate, a 3rd-party research service.

“Act-On is robust, reliable, and easy to use. It helps us create campaigns quickly and schedule multiple emails in a short time.”

Challenges

The business challenges that led HW Media to evaluat and ultimately select Act-On:

  • Time-consuming campaign development
  • Disconnected marketing efforts & systems

Use Case

The features and functionalities that were most important to HW Media in their selection of Act-On:

  • Ease of use
  • E-mail campaigns & automated programs
  • Forms & landing pages

HW Media previously used an email service provider (such as Constant Contact, MailChimp, etc.).

Results

HW Media experienced the following benefits with Act-On:

  • Increased speed of campaign development
  • Time and resource savings
  • Was able to run their first campaign in Act-On within 2 weeks.
  • Is able to implement campaigns 2x faster with Act-On.
  • Experienced a 0-20% increase in the number of leads they can generate after using Act-On.
  • Rates Act-On’s customer support as excellent.

Act-On Customer Success Snapshot

Guardair Corporation

Introduction

This case study of Guardair Corporation is based on an October 2017 survey of Act-On customers by TechValidate, a 3rd-party research service.

“Act-on has given us the ability to capture an exponential amount of leads, and allowed us to express our creativity when we build our emails and landing pages.”

Challenges

The business challenges that led Guardair to evaluate and ultimately select Act-On:

  • Disconnected marketing efforts & systems (email, webinars, CRM, etc.)
  • Ineffective sales enablement (lead hand-off, prioritization, & follow-up)

Use Case

Guardair used Marketo marketing automation platform before purchasing Act-On.

Results

Guardair said Act-On performs better than Marketo in the following ways:

  • Improved lead generation (i.e. better approach and/or results)
  • Easier campaign development
  • Better integration of marketing tools & other systems (email, webinars, CRM, etc.)

Guardair said Act-On’s active contact pricing model provides a value-based approach that aligns with their marketing goals.


Act-On’s customer support and Act-On University enabled Guardair’s marketing team to:

  • Work more efficiently
  • Build & launch campaigns more quickly
  • Increase the number of outbound marketing efforts
  • Improve the quality of their programs
  • Work more effectively with Sales


More to Explore



About Act-On

Act-On is an integrated marketing automation platform designed to align inbound and outbound marketing campaigns across the customer lifecycle.

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