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TechValidate Research on Act-On

These pages present data that TechValidate has sourced via direct research with verified customers and users of Act-On. TechValidate stands behind the authenticity of all published data. Learn more »



459 Customers Surveyed

3,558 Data Points Collected

75 Published TechFacts

6 Published Charts

45 Published Case Studies



Selected Research Highlights


Act-On Customer Testimonial

Act-On has helped us plan better campaigns and create clear customer journeys. And it’s easy to use and has great customer support.

Maureen Ten Pas, Marketing Professional, BCA Autoveiling

Act-On Customer Research

Why Technology Companies Choose Act-On

What features were important in your selection of Act-On?

Email Campaigns and Automated Programs
82%
CRM Integration (for lead scoring, sales and marketing alignment, etc.)
62%
Ease of Use
62%
Forms and Landing Pages
59%
Customer Support
41%
Reporting and Analytics
41%
Other
13%

Act-On Customer Success Snapshot

RedVector

Introduction

This case study of RedVector is based on an October 2017 survey of Act-On customers by TechValidate, a 3rd-party research service.

“I love how user-friendly Act-On is, and the new Act-On University is awesome!”

Challenges

The business challenges that led RedVector to evaluate and ultimately select Act-On:

  • Disconnected marketing efforts & systems (email, webinars, CRM, etc.)
  • Ineffective sales enablement (lead hand-off, prioritization, & follow-up)

Use Case

RedVector used Eloqua marketing automation platform before purchasing Act-On.

Results

RedVector said Act-On performs better than Eloqua in the following ways:

  • Improved lead generation (i.e. better approach and/or results)
  • Easier campaign development

RedVector:

  • Saved $0 – $10K because of Act-On’s lower fees and greater efficiency.
  • Achieved a return on investment in Act-On in 4-6 months.

RedVector said Act-On’s active contact pricing model:

  • Allows them to grow their database without incurring additional costs
  • Frees up funds for more marketing programs
  • Frees up funds for additional employees / agency services

Act-On’s customer support and Act-On University enabled RedVector’s marketing team to:

  • Work more efficiently
  • Build & launch campaigns more quickly
  • Expand the number of members who are able to use the platform
  • Increase the number of outbound marketing efforts
  • Improve the quality of their programs

Act-On Customer Satisfaction Rating

Andy Sextro, Dir. of Sales at Da-Com:

Act-On is the best marketing program I have ever used! We’ve increased lead generation and revenue, converting more prospects to customers.

Act-On Customer Research

See why manufacturers choose Act-On.

What features were important in your selection of Act-On?

Ease of Use
81%
CRM Integration (for lead scoring, sales and marketing alignment, etc.)
56%
Email Campaigns and Automated Programs
88%
Forms and Landing Pages
56%
Reporting and Analytics
56%
Customer Support
56%

Act-On Customer Success Snapshot

Colliers International | South Carolina

Introduction

This case study of Colliers International | South Carolina is based on a June 2017 survey of Act-on customers by TechValidate, a 3rd-party research service.

“Client satisfaction is our most notable improvement. With Act-On’s forms, we’ve been able to build a subscriber list segmented by our clients’ expressed interests, which allows us to provide them with more valuable content. It’s also given us a unique and incredibly valuable targeting list unavailable to anyone else in our industry.

Act-On allow us to more effectively implement email campaigns, and to combine the data they generate with our website tracking to produce clear reports on our marketing efforts.

The platform has also allowed us to approach our email marketing program holistically. We can easily share our results and lessons learned with our entire marketing team instead of having it all siloed.

As a result of all of these improvements, more of our sales personnel are leveraging our in-house email marketing instead of farming it out to poor third-party services or buying their own lists."

Challenges

The business challenges that led Colliers to evaluate and ultimately select Act-On:

  • Inadequate lead generation & nurturing
  • Disconnected marketing efforts & systems

Use Case

The features and functionalities that were most important to Colliers in their selection of Act-On:

  • E-mail campaigns & automated programs
  • Forms & landing pages
  • Reporting & analytics

Colliers previously used an email service provider (such as Constant Contact, MailChimp, etc.)

Results

Colliers experienced the following benefits with Act-On:

  • Improved lead nurturing
  • Increased speed of campaign development
  • Is able to implement campaigns >4x faster with Act-On.
  • Experienced a 20-40% increase in the number of leads they can generate after using Act-On.
  • Rates Act-On’s customer support as excellent.


More to Explore



About Act-On

Act-On is an integrated marketing automation platform designed to align inbound and outbound marketing campaigns across the customer lifecycle.

  Act-On Website