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TechValidate Research on Accent

These pages present data that TechValidate has sourced via direct research with verified customers and users of Accent. TechValidate stands behind the authenticity of all published data. Learn more »



46 Published TechFacts

9 Published Charts

15 Published Case Studies



Selected Research Highlights


Accent Technologies Case Study

The Goodyear Tire & Rubber Company

Introduction

This case study of The Goodyear Tire & Rubber Company is based on a May 2017 survey of Accent Technologies customers by TechValidate, a 3rd-party research service.

“Sales Team uses as a central repository for sales documentation.”

“Accent has streamlined support functions in being able to upload to one central location.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Ensure content compliance
    • Streamline content management
    • Provide a central content repository

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: significantly better
    • Ease of use: significantly better
    • Scalability: significantly better
    • Integrations: significantly better
    • Implementations: significantly better
  • Realized the following operational benefits of Accent:
    • Improved sales and marketing alignment
    • Improved efficiency of the sales team
  • Realized benefits from their Accent solution 0 – 3 months after implementation.
  • Increased the overall effective usage of their marketing content by 11-20%.

Accent Technologies Case Study

Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on a May 2017 survey of Accent Technologies customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our organization uses the Accent platform as a library to house all client facing material. Yes, I would. We have enjoyed the team that we have gotten to work with and roll this product out with.”

“It is still new but most users are overwhelmingly thrilled with it thus far.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Reduce wasted time spend for their sales team
    • Ensure content compliance
    • Provide a central content repository

Use Case

The key features and functionalities of Accent Technologies that the surveyed company uses:

  • Vendors reviewed before purchasing Accent:
    • SAVO
    • Seismic
  • Applications and tools used in the company’s sales process:
    • A CRM (Salesforce.com, Microsoft Dynamics, Insightly, etc.)
    • Sales training or onboarding applications
    • Reporting dashboard applications (QlikView, Tableau, etc.)
    • Cloud-based file storage (SharePoint, Box, Dropbox, Google Drive, etc.)
    • PPT add-ins

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: significantly better
    • Ease of use: significantly better
    • Scalability: significantly better
    • Integrations: significantly better
    • Implementations: better
  • Realized the following operational benefits of Accent:
    • Streamlined content management and production
    • Reduced repository maintenance, printing or warehouse costs
    • Improved ROI on content
  • Realized benefits from their Accent solution 4-6 months after implementation.
  • Accent increased the productivity of their sales team by 31-40%.
  • Increased the overall effective usage of their marketing content by > 50%.

Accent Technologies Customer Statistic

Increase Effective Content Usage Across the Globe

80% of surveyed global 500 organizations’ said Accent increased the effective usage of marketing content by 30% or more.

Accent Technologies Customer Research

Improve Overall Sales Performance

Accent customers share how soon after implementation they saw improvement in overall sales performance: accelerated sales cycles, increased win rates, increased revenue, improved efficiency, and sales/channel performance.

0 - 3 Months: 40%
4 - 6 Months: 33%
7 - 9 Months: 7%
10 - 12 Months: 20%
13 - 18 Months: 0%
19 - 24 Months: 0%

Accent Technologies Customer Research

Clients’ Rating Accent v. Competitors

Accent capabilities compared to Seismic, Highspot and SAVO.

S Best in class S Significantly Better S Better S Worse

Performance & Reliability
Ease of use
Scalability
Integrations
Implementations

Accent Technologies Customer Testimonial

Accent is a safe way to share current content and up-to-date metrics information as well as an easy way to retract expired content, managing its dissemination.

Ann Sullivan, Marketing Professional, California Travel and Tourism Commission



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About Accent

Accent helps sales and marketing teams work more closely together, sharpen sales execution and improve win rates. They bring a big data, scientific approach to sales enablement. Accent collects incredible amounts of data, run calculations, and then use that analysis to surface unprecedented visibility and insight into sales situations.

  Accent Technologies Inc Website