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TechValidate Research on Accent

These pages present data that TechValidate has sourced via direct research with verified customers and users of Accent. TechValidate stands behind the authenticity of all published data. Learn more »



125 Customers Surveyed

919 Data Points Collected

101 Published TechFacts

19 Published Charts

25 Published Case Studies



Selected Research Highlights


Accent Technologies Case Study

Global 500 Banking Company

Introduction

This case study of a Global 500 banking company is based on a May 2017 survey of Accent Technologies customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our organization uses the Accent tool to create customized presentations, provide a consistent and professional client experience, build strong relationships and develop client trust one useful message at a time.”

“The combined tool has reduced the need for our teammates to navigate to two separate applications to deliver a consistent client experience.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Reduce wasted time spend for their sales team
    • Ensure content compliance
    • Secure sensitive collateral
    • Streamline content management
    • Provide a central content repository
    • Automate CRM data entry
    • Visualize buying situations from CRM data
    • Prioritize sales opportunities and tasks
    • Automate content and sales play recommendations
    • Have the ability to personalize the user and buyer experience
    • Leverage Accent’s impressive product innovation and roadmap
    • Leverage Accent’s integration capabilities with other platforms

Use Case

The key features and functionalities of Accent Technologies that the surveyed company uses:

  • Content Library
  • Content Management
  • Share and Track Technology
  • Reporting dashboard applications
  • Marketing automation ecommunication builder
  • PPT add-ons

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: Best in class
    • Ease of use: Significantly better
    • Scalability: Best in class
    • Integrations: Best in class
    • Implementations: Best in class
  • Realized the following operational benefits of Accent:
    • Streamlined content management and production
    • Reduced repository maintenance, printing or warehouse costs
    • Met regulatory compliance standards
    • Accelerated sales cycles
    • Improved efficiency of the sales team
    • Improved accuracy for sales/pipeline forecasting
    • Improved sales onboarding and training
    • Improved sales/channel sales performance
  • Realized benefits from their Accent solution 7 – 9 months after implementation.
  • Increased the overall effective usage of their marketing content by 11-20%.

Accent Technologies Customer Fact

Increase Sales Productivity

Accent increased the productivity of a large enterprise healthcare company’s sales team by 11-20%.

Accent Technologies Customer Research

Top Purchasing Drivers Against Seismic

What were the top drivers for purchasing Accent Technologies?

Reduce wasted time spend for Sales
100%
Ensure content compliance
83%
Provide a central content repository
67%
Streamline content management
67%
Ability to personalize the user and buyer experience
50%
Impressive product innovation and roadmap
33%
Integration capabilities with other platforms
33%
Secure sensitive collateral
33%
Automate content and sales play recommendations
17%
Prioritize sales opportunities and tasks
17%

Accent Technologies Customer Research

Top Drivers Against SAVO, Seismic, HighSpot, and BigTinCan

What were the top drivers for purchasing Accent Technologies?

Ensure content compliance
80%
Reduce wasted time spend for Sales
80%
Streamline content management
70%
Provide a central content repository
60%
Ability to personalize the user and buyer experience
50%
Automate content and sales play recommendations
30%
Integration capabilities with other platforms
30%
Prioritize sales opportunities and tasks
30%
Secure sensitive collateral
30%
Impressive product innovation and roadmap
20%
Visualize buying situations from CRM data
20%
Automate CRM data entry
10%
Other
10%

Accent Technologies Case Study

Waddell & Reed Financial

Introduction

This case study of Waddell & Reed Financial is based on a May 2017 survey of Accent Technologies customers by TechValidate, a 3rd-party research service.

“[Accent Technologies provides] a central repository. Global Favorites, presentation books, & virtual powerpoints. Update one, update many. I would recommend Accent as it saves our marketing group a great deal of time.”

“Our original set up was quite lengthy but in the end, we have saved weeks of process time each quarter.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Reduce wasted time spend for their sales team
    • Streamline content management
    • Provide a central content repository

Use Case

The key features and functionalities of Accent Technologies that the surveyed company uses:

  • Vendor reviewed before purchasing Accent:
    • Seismic
  • Applications and tools used in the company’s sales process:
    • A CRM (Salesforce.com, Microsoft Dynamics, Insightly, etc.)
    • Cloud-based file storage (SharePoint, Box, Dropbox, Google Drive, etc.)
    • PPT add-ins
    • File syncing add-ins
    • RR Donnelly to update slides

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: best in class
    • Ease of use: best in class
    • Scalability: best in class
    • Integrations: best in class
    • Implementations: best in class
  • Realized the following operational benefits of Accent:
    • Streamlined content management and production
    • Reduced repository maintenance, printing or warehouse costs
    • Improved data protection of critical information
    • Improved sales and marketing alignment
    • Improved accuracy for sales / pipeline forecasting
  • Realized benefits from their Accent solution 7-9 months after implementation.
  • Accent increased the productivity of their sales team by > 50%.
  • Increased the overall effective usage of their marketing content by > 50%.

Accent Technologies Customer Testimonial

Our organization uses Accent as a library to house all client-facing material. I would recommend Accent because we have enjoyed the team that we’ve got to work and roll this product out with.

Marketing Professional, Large Enterprise Financial Services Company



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About Accent

Accent helps sales and marketing teams work more closely together, sharpen sales execution and improve win rates. They bring a big data, scientific approach to sales enablement. Accent collects incredible amounts of data, run calculations, and then use that analysis to surface unprecedented visibility and insight into sales situations.

  Accent Technologies Inc Website