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TechValidate Research on Accent

These pages present data that TechValidate has sourced via direct research with verified customers and users of Accent. TechValidate stands behind the authenticity of all published data. Learn more »



654 Data Points Collected

46 Published TechFacts

15 Published Charts

15 Published Case Studies



Selected Research Highlights


Accent Technologies Customer Research

Please rate the following Accent capabilities compared to the competition.

S Best in class S Significantly Better S Better S Worse

Performance & Reliability
Ease of use
Scalability
Integrations
Implementations

Accent Technologies Customer Testimonial

We have seen a measurable improvement in sales efficiency in finding relevant content. Our sales team highly values offline content, so offline file sync is crucial for us. We value the ability to generate platform and collateral usage. We see forward-looking value in steering news to our sellers, as well as establishing forum and community type capabilities. We value the ability that Accent has to drive behavioral change.

Mark Gardner, Worldwide Sales Enablement Manager, Analog Devices

Accent Technologies Case Study

The Goodyear Tire & Rubber Company

Introduction

This case study of The Goodyear Tire & Rubber Company is based on a May 2017 survey of Accent Technologies customers by TechValidate, a 3rd-party research service.

“Sales Team uses as a central repository for sales documentation.”

“Accent has streamlined support functions in being able to upload to one central location.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Ensure content compliance
    • Streamline content management
    • Provide a central content repository

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: significantly better
    • Ease of use: significantly better
    • Scalability: significantly better
    • Integrations: significantly better
    • Implementations: significantly better
  • Realized the following operational benefits of Accent:
    • Improved sales and marketing alignment
    • Improved efficiency of the sales team
  • Realized benefits from their Accent solution 0 – 3 months after implementation.
  • Increased the overall effective usage of their marketing content by 11-20%.

Accent Technologies Case Study

Medium Enterprise Financial Services Company

Introduction

This case study of a medium enterprise financial services company is based on a May 2017 survey of Accent Technologies customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“As part of the production team, we maintain greater than 95% of all presentation materials in Accent Librarian. This includes data, quantitative content, and qualitative content. We also utilize the Dynamic Data Manager for biographies and presenter blocks.”

“This platform has allowed us to organize and significantly streamline our process for quarterly production along with customization for meeting requests.”

“I have been leveraging Accent Technology for almost 6 years in the daily use of my job at Columbia Threadneedle Investments. It is a great platform and interface and makes my job much easier and more efficient.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Ensure content compliance
    • Streamline content management
    • Provide a central content repository
    • Automate content and sales play recommendations
    • Leverage Accent’s impressive product innovation and roadmap

Use Case

The key features and functionalities of Accent Technologies that the surveyed company uses:

  • Applications and tools used in the company’s sales process:
    • A CRM (Salesforce.com, Microsoft Dynamics, Insightly, etc.)
    • Cloud based file storage (SharePoint, Box, Dropbox, Google Drive, etc.)

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: significantly better
    • Ease of use: best in class
    • Scalability: best in class
    • Integrations: best in class
    • Implementations: best in class
  • Realized the following operational benefits of Accent:
    • Streamlined content management and production
    • Reduced repository maintenance, printing or warehouse costs
    • Improved ROI on content
    • Reduced compliance penalty fees
    • Improved sales and marketing alignment
    • Improved efficiency of the sales team
  • Increased the overall effective usage of their marketing content by > 50%.

Accent Technologies Customer Research

Accent Customer ROI

100% claimed organization benefits within the first year of implementation. 41% claimed ROI within within the first 3 months.

Streamlined content management and production
86%
Improved Sales and Marketing alignment
58%
Improved efficiency of the sales team
53%
Reduced repository maintenance, printing or warehouse costs
36%
Met regulatory compliance standards
28%
Improved Sales onboarding and training
25%
Improved ROI on Content
19%
Improved data protection of critical information
17%
Improved Sales / Channel sales performance
11%
More accurate sales / pipeline forecasting
11%
Accelerated sales cycles
6%
Increase in win rates
6%
Increased revenue
6%
Reduced compliance penalty fees
3%

Accent Technologies Customer Testimonial

Accent is a safe way to share current content and up-to-date metrics information as well as an easy way to retract expired content, managing its dissemination.

Ann Sullivan, Marketing Professional, California Travel and Tourism Commission



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About Accent

Accent helps sales and marketing teams work more closely together, sharpen sales execution and improve win rates. They bring a big data, scientific approach to sales enablement. Accent collects incredible amounts of data, run calculations, and then use that analysis to surface unprecedented visibility and insight into sales situations.

  Accent Technologies Inc Website