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TechValidate Research on Accent

These pages present data that TechValidate has sourced via direct research with verified customers and users of Accent. TechValidate stands behind the authenticity of all published data. Learn more »



673 Data Points Collected

70 Published TechFacts

15 Published Charts

25 Published Case Studies



Selected Research Highlights


Accent Technologies Case Study

Medium Enterprise Financial Services Company

Introduction

This case study of a medium enterprise financial services company is based on a May 2017 survey of Accent Technologies customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“As part of the production team, we maintain greater than 95% of all presentation materials in Accent Librarian. This includes data, quantitative content, and qualitative content. We also utilize the Dynamic Data Manager for biographies and presenter blocks.”

“This platform has allowed us to organize and significantly streamline our process for quarterly production along with customization for meeting requests.”

“I have been leveraging Accent Technology for almost 6 years in the daily use of my job at Columbia Threadneedle Investments. It is a great platform and interface and makes my job much easier and more efficient.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Ensure content compliance
    • Streamline content management
    • Provide a central content repository
    • Automate content and sales play recommendations
    • Leverage Accent’s impressive product innovation and roadmap

Use Case

The key features and functionalities of Accent Technologies that the surveyed company uses:

  • Applications and tools used in the company’s sales process:
    • A CRM (Salesforce.com, Microsoft Dynamics, Insightly, etc.)
    • Cloud based file storage (SharePoint, Box, Dropbox, Google Drive, etc.)

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: significantly better
    • Ease of use: best in class
    • Scalability: best in class
    • Integrations: best in class
    • Implementations: best in class
  • Realized the following operational benefits of Accent:
    • Streamlined content management and production
    • Reduced repository maintenance, printing or warehouse costs
    • Improved ROI on content
    • Reduced compliance penalty fees
    • Improved sales and marketing alignment
    • Improved efficiency of the sales team
  • Increased the overall effective usage of their marketing content by > 50%.

Accent Technologies Customer Testimonial

Accent has provided streamlined deck creation. We pull slides from many decks to create our pitches and Accent made this process more efficient.

Marketing Director, Medium Enterprise Media & Entertainment Company

Accent Technologies Case Study

Fortune 500 Pharmaceuticals Company

Introduction

This case study of a Fortune 500 pharmaceuticals company is based on a March 2018 survey of Accent Technologies customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Reduce wasted time spend for their sales team
    • Ensure content compliance
    • Streamline content management
    • Provide a central content repository
    • Leverage Accent’s integration capabilities with other platforms

Use Case

The key features and functionalities of Accent Technologies that the surveyed company uses:

  • Vendors reviewed before purchasing Accent:
    • ClearSlide
  • Applications and tools used in the company’s sales process:
    • Content Library
    • Content Manager
    • CRM Integration and Data syncing
    • Content Share and Track technology
    • Reporting dashboard and analytics

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: Best in class
    • Ease of use: Best in class
    • Scalability: Best in class
    • Integrations: Best in class
    • Implementations: Best in class
  • Realized the following operational benefits of Accent:
    • Streamlined content management and production
    • Reduced repository maintenance, printing or warehouse costs
    • Met regulatory compliance standards
    • Improved sales and marketing alignment
  • Realized benefits from their Accent solution 4 – 6 months after implementation.
  • Increased the overall effective usage of their marketing content by 21-30%.

Accent Technologies Customer Research

Top Drivers Against SAVO, Seismic, HighSpot, and BigTinCan

What were the top drivers for purchasing Accent Technologies?

Ensure content compliance
80%
Reduce wasted time spend for Sales
80%
Streamline content management
70%
Provide a central content repository
60%
Ability to personalize the user and buyer experience
50%
Automate content and sales play recommendations
30%
Integration capabilities with other platforms
30%
Prioritize sales opportunities and tasks
30%
Secure sensitive collateral
30%
Impressive product innovation and roadmap
20%
Visualize buying situations from CRM data
20%
Automate CRM data entry
10%
Other
10%

Accent Technologies Customer Research

Top Purchasing Drivers Against Savvo

What were the top drivers for purchasing Accent Technologies?

Ensure content compliance
83%
Reduce wasted time spend for Sales
83%
Streamline content management
83%
Provide a central content repository
67%
Automate content and sales play recommendations
50%
Integration capabilities with other platforms
50%
Prioritize sales opportunities and tasks
50%
Ability to personalize the user and buyer experience
33%
Impressive product innovation and roadmap
33%
Visualize buying situations from CRM data
33%
Automate CRM data entry
17%
Secure sensitive collateral
17%

Accent Technologies Customer Fact

Increase Effective Usage of Content

Accent increased the overall effective usage of a large enterprise healthcare company’s marketing content by 31-40%.



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About Accent

Accent helps sales and marketing teams work more closely together, sharpen sales execution and improve win rates. They bring a big data, scientific approach to sales enablement. Accent collects incredible amounts of data, run calculations, and then use that analysis to surface unprecedented visibility and insight into sales situations.

  Accent Technologies Inc Website