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TechValidate Research on Accent

These pages present data that TechValidate has sourced via direct research with verified customers and users of Accent. TechValidate stands behind the authenticity of all published data. Learn more »



125 Customers Surveyed

919 Data Points Collected

101 Published TechFacts

19 Published Charts

25 Published Case Studies



Selected Research Highlights


Accent Technologies Customer Testimonial

Our team uses Accent mostly for all things sales and marketing. I would most definitely recommend Accent, as it has streamlined our processes and also ensures that our team has access to the latest and greatest documents with ease.

Marketing Professional, Medium Enterprise Media & Entertainment Company

Accent Technologies Case Study

Fortune 500 Pharmaceuticals Company

Introduction

This case study of a Fortune 500 pharmaceuticals company is based on a March 2018 survey of Accent Technologies customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Reduce wasted time spend for their sales team
    • Ensure content compliance
    • Streamline content management
    • Provide a central content repository
    • Leverage Accent’s integration capabilities with other platforms

Use Case

The key features and functionalities of Accent Technologies that the surveyed company uses:

  • Vendors reviewed before purchasing Accent:
    • ClearSlide
  • Applications and tools used in the company’s sales process:
    • Content Library
    • Content Manager
    • CRM Integration and Data syncing
    • Content Share and Track technology
    • Reporting dashboard and analytics

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: Best in class
    • Ease of use: Best in class
    • Scalability: Best in class
    • Integrations: Best in class
    • Implementations: Best in class
  • Realized the following operational benefits of Accent:
    • Streamlined content management and production
    • Reduced repository maintenance, printing or warehouse costs
    • Met regulatory compliance standards
    • Improved sales and marketing alignment
  • Realized benefits from their Accent solution 4 – 6 months after implementation.
  • Increased the overall effective usage of their marketing content by 21-30%.

Accent Technologies Customer Research

Accent Customer ROI

100% claimed organization benefits within the first year of implementation. 41% claimed ROI within within the first 3 months.

Streamlined content management and production
86%
Improved Sales and Marketing alignment
58%
Improved efficiency of the sales team
53%
Reduced repository maintenance, printing or warehouse costs
36%
Met regulatory compliance standards
28%
Improved Sales onboarding and training
25%
Improved ROI on Content
19%
Improved data protection of critical information
17%
Improved Sales / Channel sales performance
11%
More accurate sales / pipeline forecasting
11%
Accelerated sales cycles
6%
Increase in win rates
6%
Increased revenue
6%
Reduced compliance penalty fees
3%

Accent Technologies Case Study

Medium Enterprise Industrial Manufacturing Company

Introduction

This case study of a medium enterprise industrial manufacturing company is based on a March 2018 survey of Accent Technologies customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Accent Technologies:

  • Purchased Accent Technologies in order to:
    • Reduce wasted time spend for their sales team
    • Secure sensitive collateral
    • Streamline content management
    • Provide a central content repository
    • Automate CRM data entry
    • Visualize buying situations from CRM data
    • Prioritize sales opportunities and tasks
    • Automate content and sales play recommendations
    • Leverage Accent’s integration capabilities with other platforms

Use Case

The key features and functionalities of Accent Technologies that the surveyed company uses:

  • Vendors reviewed before purchasing Accent:
    • KnowledgeTree
  • Applications and tools used in the company’s sales process:
    • CRM Integration and data syncing
    • Content Library
    • Content Management
    • Reporting dashboards and analytics
    • Content Share & Track Technology
    • Advance Search
    • Outlook add-ons
    • File syncing add-ons

Results

The surveyed company achieved the following results with Accent Technologies:

  • Rated the following Accent capabilities as compared to the competition:
    • Performance & reliability: Best in class
    • Ease of use: Best in class
    • Scalability: Significantly better
    • Integrations: Significantly better
    • Implementations: Best in class
  • Realized the following operational benefits of Accent:
    • Streamlined content management and production
    • Reduced repository maintenance, printing or warehouse costs
    • Improved sales and marketing alignment
    • Improved efficiency of the sales team
    • Improved sales/channel sales performance
  • Realized benefits from their Accent solution 7 – 9 months after implementation.
  • Accent increased the productivity of their sales team by up to 10%.
  • Increased the overall effective use of their marketing content by 31-40%.

Accent Technologies Customer Fact

Accent increased the productivity of A Global 500 banking company’s sales team by 31-40%.

Accent Technologies Customer Research

Increase Sales Productivity

100% of surveyed clients in the financial industry claim Accent increased overall sales team productivity by 31% or more.

Greater than 50%: 33%
41-50%: 0%
31-40%: 67%
21-30%: 0%
11-20%: 0%
Up to 10%: 0%


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About Accent

Accent helps sales and marketing teams work more closely together, sharpen sales execution and improve win rates. They bring a big data, scientific approach to sales enablement. Accent collects incredible amounts of data, run calculations, and then use that analysis to surface unprecedented visibility and insight into sales situations.

  Accent Technologies Inc Website