TechValidate Research on 4C

85 Case Studies – Page 2 of 3


4C Social Case Study

Infectious Media

Introduction

This case study of Infectious Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Good account management & generally able to access some interesting features to enhance social media buying.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objective:

  • Website conversions

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Report Center
    • Rules-Based Optimization
    • In-line Quick Editing

Results

Improvement in advertising results with 4C:

  • Engagement rate increased up to 9%
  • Sales revenue increased up to 9%

Saved 1-2 hours per week by using 4C.

4C Social Case Study

Mindshare

Introduction

This case study of MindShare is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C has] unique features such as TV / Sports / Weather sync and Reach and Frequency optimizer, customer service / quick help, and data consolidation.”

Challenges

Top reasons for choosing 4C:

  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Awareness / branding
  • Offline sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • Smart Groups
    • Report Center
    • Reach & Frequency Optimizer
    • Target Sets

Results

Saved 5-8 hours per week by using 4C.

4C Social Case Study

Essence Digital UK

Introduction

This case study of Essence Digital UK is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“What I like most is that the 4C team are hungry for product feedback and move quickly to have features built in response to requests. Specifically, I’ve seen the DS integration, naming conventions, UTM templates, and DCM metrics in Rules Based Optimisation all added off the back of feedback that I’ve provided.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Key media and advertising objectives:
  • Online sales
  • Brand lift

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Snapchat
    • LinkedIn
  • Features currently deployed
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Smart Groups
    • Naming Conventions
    • Labels
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Target Sets

Results

Improvement in advertising results with 4C:

  • Brand awareness increased by 10%
  • Sales revenue increased by 10%

Saved more than 16 hours per week by using 4C.

4C Social Case Study

Zenithoptimedia

Introduction

This case study of Zenithoptimedia is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C is] saving my time.”

Challenges

Top reason for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend

Key media and advertising objective:

  • Website conversions

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • 4C Target Sets
    • Reach & Frequency Optimizer

Results

Improvement in advertising results with 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 50% t
  • Lead volume increased up to 9%

Saved 5-8 hours per week by using 4C.

4C Social Case Study

Socialyse Chicago

Introduction

This case study of Socialyse Chicago is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C UI streamlines social media management allowing teams to spend additional time with thought leadership, planning, strategy, and insights. Furthermore, the ability to hone in on additional targeting sets, reach, and frequency planning has driven spend efficiencies for our clients. These capabilities are how 4C stands out in the marketplace.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Naming Conventions
    • Report Center
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising result from 4C:

  • Brand awareness increased over 50%

Saved 9-16 hours per week by using 4C.

4C Social Case Study

Society

Introduction

This case study of Society is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“I like the fact that everything is in one tool and insights are able to be combined to form a greater strategy.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website conversions
  • Awareness / branding
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
  • Features currently deployed:
    • Social Sync: TV/Sport/Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Labels
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Saved more than 16 hours per week by using 4C.

4C Social Case Study

Merkle

Introduction

This case study of Merkle is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[The] customer service is great! My reps are very attentive.”

Challenges

Top reason for choosing 4C:

  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Awareness / branding
  • App installs

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Report Center
    • Bulk Sheets

Results

Saved 1-2 hours per week by using 4C

4C Case Study

United Nations

Introduction

This case study of United Nations is based on an August 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“What I like most is the reach and the kind of data we receive from Teletrax. A lot of details we wouldn’t be able to retrieve on our own.”

Challenges

Top reasons for choosing 4C/Teletrax:

  • Comprehensiveness of all major channels and countries
  • Insights into data and science analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key objectives for TV monitoring:

  • Client renewals
  • Content monetization
  • Editorial Analysis
  • Reach and performance analysis

Results

Realized a return on investment in less than 6 months after signing with 4C/Teletrax.

4C Case Study

Thomson Reuters

Introduction

This case study of Thomson Reuters is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The service is invaluable in giving Reuters the other side of the picture that we don’t get with face to face meetings with clients. Clients don’t always give the full picture. The Teletrax service allows us to understand exactly what is going on, and in some cases to the surprise of clients.”

Use Case

Key objectives for TV monitoring:

  • Client renewals
  • Contractual compliance
  • Copyright protection
  • Competitive analysis
  • Editorial Analysis
  • Engagement and earned media tracking
  • Management decision making

Results

Saves more than 3 hours per week with 4C/Teletrax.

4C Case Study

Merkle

Introduction

This case study of Merkle is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The customer service is amazing! I feel comfortable reaching out whenever I have questions / issues and the team is always there to support. They are also continually letting us know of new opportunities within 4C, etc.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%

Realized a return on investment in less than 3 months after signing with 4C.

4C Case Study

Merkle

Introduction

This case study of Merkle is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is always trying to improve and 4C is willing to take in client input to modify to our needs.”

Challenges

Top reasons for choosing 4C:

  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objective:

  • App installs

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Sales revenue increased over 50%

Saves more than 1 hour per week.

4C Case Study

ZenithOptimedia

Introduction

This case study of ZenithOptimedia is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The reporting is great, being able to converge many different ad accounts into one report is a life saver. Also, the customer service and knowledge that our 4C representative has is the best.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Innovation of unique first-to-market offerings
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • App installs
  • Awareness/branding
  • Offline sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 10 hours per week.

4C Case Study

Socialyse

Introduction

This case study of Socialyse USA is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The user interface is very intuitive and easy to use. I also find the targeting tools to be highly effective.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Insights into data science and analytics

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 50%
  • Lead volume increased over 10%
  • Sales revenue increased over 50%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 6 hours per week.

4C Case Study

Mediavest|Spark

Introduction

This case study of Mediavest|Spark is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is easy to use and garners results for our clients. The client service we receive is excellent and the product innovation keeps up with the industry changes.”

Challenges

Top reason for choosing 4C:

  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Offline sales
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Realized a return on investment in less than 6 months after signing with 4C.

Saves more than 6 hours per week.

4C Case Study

Genartmedya

Introduction

This case study of Genartmedya is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“I can provide and imagine more genius and successful social ads for my clients. Emoji targeting is a great key to touch users’ emotions and daily behaviors in real time.”

Challenges

Top reason for choosing 4C:

  • Insights into data science and analytics

Use Case

Key media and advertising objectives:

  • App installs
  • Online sales
  • Reach/frequency
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 100%
  • Lead volume increased up to 9%
  • Sales revenue increased over 10%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 1 hour per week.

4C Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“Customer service is the top reason why I would recommend 4C to a client. They are very responsive, open to feedback, reacts quickly to bugs and errors, and make time for every client to learn about the objectives and determine the best solution.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Innovation of unique first-to-market offerings
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Attitudinal Lift (Purchase Intent, Innovation Lift, etc)

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 50%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 6 hours per week.

4C Case Study

Real Food Blends

Introduction

This case study of Real Food Blends is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“4C is a great company with a great product that offers helpful tools to grow your business.”

Challenges

Top reasons for choosing 4C:

  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 10%
  • Sales revenue increased over 10%

4C Case Study

Spark Starcom Mediavest Group

Introduction

This case study of Spark Starcom Mediavest Group is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is intuitive and allows me to replicate / clone campaign builds in a matter of seconds, eliminating much of the wasted time spent making tedious campaign rebuilds with identical parameters.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Realized a return on investment in less than 6 months after signing with 4C.

Saves more than 3 hours per week.

4C Case Study

Coegi

Introduction

This case study of Coegi is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“Our representative always responds in a timely manner and always has great information. 4C is constantly updating new innovations that we can’t wait to try.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Offline sales
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased up to 9%

Saves more than 1 hour per week.

4C Case Study

Group M

Introduction

This case study of Group M is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“Thanks to the Emoji targeting feature of 4C, Vodafone Turkey became the first brand who experienced it in Turkey. The interface was very easy, and I didn’t face any difficulty in terms of operation. Customer support satisfied me in every aspect as they got me back in less than an hour.”

Challenges

Top reason for choosing 4C:

  • Innovation of unique first-to-market offerings

Use Case

Key media and advertising objective:

  • Social engagement (likes, retweets, repins, shares, comments, etc.)

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 50%

Saves more than 1 hour per week.

4C Case Study

Dentsu Mobius Media

Introduction

This case study of Dentsu Mobius Media is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The 4C team is extremely responsive to issues that arise and help to fix them as quickly as possible. The tool itself is simple to use. Its effectiveness in improving our social advertising investment is second to none.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Innovation of unique first-to-market offerings
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • App installs
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%
  • Lead volume increased over 10%
  • Sales revenue increased over 10%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 10 hours per week.

4C Case Study

Coegi

Introduction

This case study of Coegi is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“I like that 4C has a user-friendly interface and that it allows you to implement comprehensive marketing strategies that other platforms do not offer.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Innovation of unique first-to-market offerings
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 10%
  • Lead volume increased over 50%
  • Sales revenue increased over 10%

Saves more than 3 hours per week with 4C.

4C Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“4C provides an easy-to-use holistic platform which makes managing any portfolio of accounts much simpler. Paired with exceptional product management, 4C is the most powerful platform in the market.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Innovation of unique first-to-market offerings
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel
  • Exceptional account representatives who are more than willing to help in any way.

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Offline sales
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 10 hours per week with 4C.

4C Case Study

VivaKi

Introduction

This case study of VivaKi is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“4C is the best platform for Social Advertising in all aspects.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Insights into data science and analytics

Use Case

Key media and advertising objectives:

  • App installs
  • Awareness/branding
  • Online sales
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 200%
  • Engagement rate increased over 200%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saves more than 6 hours per week with 4C.

Case Study: SMG Convonix

Introduction

This case study of SMG Convonix is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s Affinity targeting.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Data science
    • Centralization
  • Main benefits expected from 4C:
    • Time savings
    • Advanced targeting
  • Key campaign objectives:
    • Website clicks
    • Awareness/branding
    • Reach/frequency

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Instagram
  • 4C features deployed:
    • 4C Affinities
    • Bulk creation
    • Report Center
    • 4C Audiences
    • Sentiment analysis

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased up to 9%
    • Engagement rate increased over 10%
  • Saved 1 – 2 hours per week

Case Study: Zulily

Introduction

This case study of Zulily is based on a November 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I liked being able to see the actual creative images in the UI without having to click on a specific link. The UI was also very easy to sort and filter through data.”

Challenges

  • Needed to manage promoted pins on Pinterest
  • Main benefits expected from 4C:
    • Time savings
    • Generate a higher return-on-investment
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website conversions
    • App installs

Use Case

  • Managed Pinterest ads through 4C
  • 4C features deployed:
    • Bulk creation
    • Smart Groups
    • Report Center
    • Quick editing
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
    • Lead volume increased over 10%
    • Sales revenue increased over 10%
  • Saved 1 – 2 hours per week

Case Study: Craftsy

Introduction

This case study of Craftsy is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s ability to create pins in bulk within the ‘content manager’ section of the tool.”

Challenges

  • Top reason for choosing 4C Social Ads:
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Generate a higher return-on-investment
  • Key campaign objective:
    • Online sales

Use Case

  • Social media publisher managed through 4C:
    • Pinterest
  • 4C features deployed:
    • Bulk creation
    • Smart Groups
    • Report Center
    • Quick editing
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Lead volume increased up to 9%
    • Sales revenue increased up to 9%
  • Saved 9 – 16 hours per week

Case Study: Booyah Online Advertising

Introduction

This case study of Booyah Online Advertising is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s streamlined workflow.”

Challenges

  • Top reason for choosing 4C Social Ads:
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Innovative social advertising features
  • Key campaign objective:
    • Website conversions

Use Case

  • Social media publisher managed through 4C:
    • Pinterest
  • 4C features deployed:
    • Bulk creation
    • Smart Groups
    • Report Center
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 10%
    • Engagement rate increased over 50%
    • Lead volume increased over 10%
    • Sales revenue increased up to 9%
  • Saved 3 – 4 hours per week

Case Study: VivaKi

Introduction

This case study of Vivaki UK is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C is easy to use.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Innovation
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Innovative social advertising features
  • Key campaign objectives:
    • Website clicks
    • Awareness/branding
    • Reach/frequency

Use Case

  • Social media publisher managed through 4C:
    • Facebook
  • 4C features deployed:
    • 4C Audiences
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 100%
    • Engagement rate increased over 200%
    • Lead volume increased over 100%
    • Sales revenue increased over 100%
  • Saved 3 – 4 hours per week

Case Study: The Grommet

Introduction

This case study of The Grommet is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C has improved The Grommet’s ability to scale Pinterest Ads, helping Pinterest users discover the small Maker and new to market products The Grommet supports.”

“Since starting with 4C, we have increased sessions 180% and orders over 270%. 4C has been essential to supporting that growth, allowing us to efficiently optimize and build out our campaigns.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Innovation
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Generate a higher return-on-investment
    • Innovative social advertising features
  • Key campaign objectives:
    • Website conversions
    • Online sales
    • Cost/Order

Use Case

  • Social media publisher managed through 4C:
    • Pinterest
  • 4C features deployed:
    • Quick editing
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Lead volume increased over 200%
    • Sales revenue increased over 200%
  • Saved 9 – 16 hours per week



More Research on 4C