TechValidate Research on 4C


4C Case Study

Spark Starcom Mediavest Group

Introduction

This case study of Spark Starcom Mediavest Group is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is intuitive and allows me to replicate / clone campaign builds in a matter of seconds, eliminating much of the wasted time spent making tedious campaign rebuilds with identical parameters.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Realized a return on investment in less than 6 months after signing with 4C.

Saves more than 3 hours per week.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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