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4C Social Case Study

Infectious Media

Introduction

This case study of Infectious Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Good account management & generally able to access some interesting features to enhance social media buying.”

Challenges

Top reasons for choosing 4C:

Reducing workflow inefficiency in day-to-day tasks
Accessing innovative social advertising capabilities

Key media and advertising objective:

Website conversions

Use Case

4C features and functionalities used:

Publishers managed with 4C:
- Facebook
- Instagram

Features currently deployed:
- Social Sync: TV / Sport / Weather triggers
- 4C Affinities
- 4C Target Sets
- Smart Groups
- Report Center
- Rules-Based Optimization
- In-line Quick Editing

Results

Improvement in advertising results with 4C:

Engagement rate increased up to 9%
Sales revenue increased up to 9%

Saved 1-2 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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