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TechValidate Research on 4C


4C Social Case Study

Booyah Advertising

Introduction

This case study of Booyah Advertising is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“The knowledge and service of our [4C] account reps is unparalleled. They are more than a vendor to us, they are truly great partners.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website conversions
  • Online sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • 4C Target Sets
    • Naming Conventions
    • Report Center
    • In-line Quick Editing

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 10%
  • Sales revenue increased over 50%

Saved 5-8 hours per week by using 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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