4C Case Study: MediaVest Worldwide

Case Study: MediaVest Worldwide

This case study of MediaVest Worldwide is based on a November 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“Everyone that works at 4C is reliable, communicates well, and is detail-oriented. True partnership!”

Top reasons for choosing 4C Social Ads:
- Data science
- Centralization
- Service
- Simplicity
- On-hand resources day and night
Main benefits expected from 4C:
- Time savings
- Innovative social advertising features
- Advanced targeting
Key campaign objectives:
- Website clicks
- Website conversions
- Awareness/branding
- Online sales
- Offline sales
- Engagement (likes, retweets, repins, shares, comments, etc.)
- Reach/frequency
- App installs
- Video views

Social media publishers managed through 4C:
- Facebook
- Twitter
4C features deployed:
- 4C Affinities
- 4C Audiences
- Sentiment analysis
- Keyword-level results

Improved the following metrics with 4C:
- Brand awareness increased over 50%
- Engagement rate increased over 50%
- Lead volume increased over 50%
- Sales revenue increased over 10%
Saved 9 – 16 hours per week