TechValidate Research on 4C


Case Study: Real Food Blends

Introduction

This case study of Real Food Blends is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I most like how quickly we can find new, relevant audiences and then create and activate new ads targeted to these audiences.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Centralization
    • Service
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Generate higher return-on-investment
    • Advanced targeting
  • Key campaign objectives:
    • Website conversions
    • Awareness/branding
    • Online sales

Use Case

  • Managed Facebook ads through 4C
  • 4C features deployed:
    • 4C Affinities
    • Smart Groups

Results

  • Saved 3 – 4 hours per week




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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