TechValidate Research on 4C


4C Case Study

VivaKi

Introduction

This case study of VivaKi is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“4C is the best platform for Social Advertising in all aspects.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Insights into data science and analytics

Use Case

Key media and advertising objectives:

  • App installs
  • Awareness/branding
  • Online sales
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 200%
  • Engagement rate increased over 200%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saves more than 6 hours per week with 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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