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TechValidate Research on 4C

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Case Study: Resolution Media

Introduction

This case study of Resolution Media is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s innovative targeting, like TV Sync and the weather targeting options.”

Challenges

Top reason for choosing 4C Social Ads:
- Agency partnership
Main benefits expected from 4C:
- Time savings
- Innovative social advertising features
- Advanced targeting
Key campaign objectives:
- Website clicks
- Website conversions
- Awareness/branding
- Online sales
- Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

Social media publishers managed through 4C:
- Facebook
- Twitter
- Instagram
4C features deployed:
- TV Sync/Weather Sync
- 4C Affinities
- Report Center
- 4C Audiences

Results

Increased brand awareness increased over 10% with 4C
Saved 1 – 2 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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