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TechValidate Research on 4C

TechValidate Customer Research Library / Mediaocean / 4C / Case Studies /

Case Study: Webenza

Introduction

This case study of Webenza is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C offers the option of targeting the most targeted set of audiences.”

Challenges

Top reasons for choosing 4C:
- Data science
- Centralization
- Service
- Innovation
Main benefit expected from 4C:
- Time savings
- Generate a higher return-on-investment
- Innovative social advertising features
- Advanced targeting
Key campaign objectives:
- Website conversions
- Awareness/branding
- Engagement (likes, retweets, repins, shares, comments, etc.)
- Video views

Use Case

Social media publishers managed through 4C:
- Facebook
- Twitter
4C features deployed:
- 4C Affinities
- 4C Audiences

Results

Improved the following metrics with 4C:
- Brand awareness increased over 50%
- Engagement rate increased over 10%
- Lead volume increased over 10%
- Sales revenue increased up to 9%
Saved 5 – 8 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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