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TechValidate Research on 4C

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4C Social Case Study

Society

Introduction

This case study of Society is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“I like the fact that everything is in one tool and insights are able to be combined to form a greater strategy.”

Challenges

Top reasons for choosing 4C:

Reducing workflow inefficiency in day-to-day tasks
Advancing audience targeting with unique datasets
Accessing innovative social advertising capabilities
Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

Website conversions
Awareness / branding
Reach / frequency

Use Case

4C features and functionalities used:

Publishers managed with 4C:
- Facebook
- Instagram
Features currently deployed:
- Social Sync: TV/Sport/Weather triggers
- 4C Affinities
- 4C Target Sets
- Labels
- Reach & Frequency Optimizer
- Alerts
- Rules-Based Optimization

Results

Improvements in advertising results from 4C:

Brand awareness increased over 100%
Engagement rate increased over 100%
Lead volume increased over 50%
Sales revenue increased over 50%

Saved more than 16 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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