TechValidate Research on 4C

4C Social Case Study

Mediavest | Spark


This case study of Mediavest | Spark is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C is consistently at the forefront of social innovation and we are eager to continue partnering with them on the interconnections of social & TV.”


Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • App installs
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Naming Conventions
    • Labels
    • Report Center
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Bulk Sheets
    • Target Sets


Saved more than 16 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

More Research on 4C