TechValidate Research on 4C


4C Case Study

Group M

Introduction

This case study of Group M is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“Thanks to the Emoji targeting feature of 4C, Vodafone Turkey became the first brand who experienced it in Turkey. The interface was very easy, and I didn’t face any difficulty in terms of operation. Customer support satisfied me in every aspect as they got me back in less than an hour.”

Challenges

Top reason for choosing 4C:

  • Innovation of unique first-to-market offerings

Use Case

Key media and advertising objective:

  • Social engagement (likes, retweets, repins, shares, comments, etc.)

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 50%

Saves more than 1 hour per week.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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