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TechValidate Research on 4C


4C Social Case Study

Mediacom Singapore

Introduction

This case study of Mediacom Singapore is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Additional functionalities help in brand building and in precisely targeting the audiences.”

Challenges

Top reasons for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Awareness / branding
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • Smart Groups
    • Naming Conventions
    • Labels
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Target Sets

Results

Saved 3-4 hours per week by using 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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