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4C Social Case Study

ABT Electronics

Introduction

This case study of ABT Electronics is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

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“The sync capabilities are awesome!”

Challenges

Top reasons for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities

Results

Improvement in advertising results from 4C:

  • Brand awareness increased over 50%

Company Profile

Company:
ABT Electronics

Company Size:
Medium Enterprise

Industry:
Retail

About 4C Social

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

Learn More:

Mediaocean

4C Social

Source: Sammy South, Marketing Manager, ABT Electronics
Validated
  Published: Jun. 26, 2017   TVID: AD2-ABD-7A2




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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