TechValidate Research on 4C


Case Study: Starcom Global

Introduction

This case study of Starcom Global is based on a November 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C is a useful and easy to use social advertising platform that helps with planning and execution of various types of social campaigns.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Centralization
    • Service
    • Simplicity
  • Main benefits expected from 4C:
    • Generate higher return-on-investment
    • Innovative social advertising features
  • Key campaign objectives:
    • Website conversions
    • Awareness/branding
    • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Video views

Use Case

  • Managed Facebook ads through 4C
  • 4C features deployed:
    • 4C Audiences
    • Quick editing

Results

  • Increased engagement rate more than 10%
  • Saved 1 – 2 hours per week




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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