TechValidate Research on 4C

4C Case Study



This case study of Mediavest|Spark is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is easy to use and garners results for our clients. The client service we receive is excellent and the product innovation keeps up with the industry changes.”


Top reason for choosing 4C:

  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Offline sales
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions


Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Realized a return on investment in less than 6 months after signing with 4C.

Saves more than 6 hours per week.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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