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TechValidate Research on 4C

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Case Study: VivaKi

Introduction

This case study of Vivaki UK is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C gives us access to run our ads on top social sites like Facebook, Twitter, and LinkedIn.”

Challenges

Top reasons for choosing 4C Social Ads:
- Centralization
- Service
Main benefits expected from 4C:
- Innovative social advertising features
- Advanced targeting
Key campaign objective:
- Website clicks

Use Case

Social media publishers managed through 4C:
- Facebook
- Twitter
4C features deployed:
- Report Center
- Sentiment analysis
- Social search

Results

Improved the following metrics with 4C:
- Brand awareness increased more than 100%
- Engagement rate increased more than 50%
- Lead volume increased more than 50%
- Sales revenue increased more than 10%
Saved 9 – 16 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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