TechValidate Research on 4C


Case Study: Optimedia

Introduction

This case study of Optimedia International US Inc is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s Affinity targeting, Smartgroups, and Left-hand Navigation.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Data science
    • Centralization
    • Service
    • Innovation
  • Main benefits expected from 4C:
    • Time savings
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Awareness/branding
    • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach/frequency
    • Video views

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • Instagram
  • 4C features deployed:
    • 4C Affinities
    • Bulk creation
    • 4C Audiences
    • Quick editing

Results

  • Increased engagement rate increased over 10% with 4C
  • Saved 3 – 4 hours per week




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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