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TechValidate Research on 4C

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Case Study: Starcom

Introduction

This case study of Starcom is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s speed in first to market opportunities.”

Challenges

Top reasons for choosing 4C Social Ads:
- Centralization
- Service
Main benefits expected from 4C:
- Time savings
- Generate higher return-on-investment
- Innovative social advertising features
- Advanced targeting
Key campaign objective:
- Awareness/branding

Use Case

Social media publishers managed through 4C:
- Facebook
- Twitter
- LinkedIn
4C features deployed:
- 4C Affinities
- Bulk creation
- Smart Groups
- Report Center
- 4C Audiences
- Quick editing
- Keyword-level results

Results

Increased brand awareness increased over 50% with 4C

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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