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TechValidate Research on 4C

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Case Study: SMG Convonix

Introduction

This case study of SMG Convonix is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s Affinity targeting.”

Challenges

Top reasons for choosing 4C Social Ads:
- Data science
- Centralization
Main benefits expected from 4C:
- Time savings
- Advanced targeting
Key campaign objectives:
- Website clicks
- Awareness/branding
- Reach/frequency

Use Case

Social media publishers managed through 4C:
- Facebook
- Instagram
4C features deployed:
- 4C Affinities
- Bulk creation
- Report Center
- 4C Audiences
- Sentiment analysis

Results

Improved the following metrics with 4C:
- Brand awareness increased up to 9%
- Engagement rate increased over 10%
Saved 1 – 2 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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