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4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C Social Lift is a game changer when planning for upcoming campaigns. [4C Social Lift] provides insights and data to backup decisions.”

Challenges

Top reasons for choosing 4C:

Reducing workflow inefficiency in day-to-day tasks
Advancing audience targeting with unique datasets
Accessing innovative social advertising capabilities
Gaining audience and performance insight across multiple social networks
Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

Website clicks
Website conversions
Awareness / branding
Engagement (likes, retweets, repins, shares, comments, etc.)
Reach / frequency
Video views

Use Case

4C features and functionalities used:

Publishers managed with 4C:
- Facebook
- Instagram
- Pinterest
- Snapchat
Features currently deployed:
- Social Sync: TV / Sport / Weather triggers
- 4C Affinities
- 4C Target Sets
- Smart Groups
- Reach & Frequency Optimizer
- Alerts
- Bulk Sheets
- Target Sets

Results

Improvements in advertising results from 4C:

Brand awareness increased over 100%
Engagement rate increased over 100%
Lead volume increased over 100%
Sales revenue increased over 100%

Saved 3-4 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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