TechValidate Research on 4C


4C Case Study

Coegi

Introduction

This case study of Coegi is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“I like that 4C has a user-friendly interface and that it allows you to implement comprehensive marketing strategies that other platforms do not offer.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Innovation of unique first-to-market offerings
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 10%
  • Lead volume increased over 50%
  • Sales revenue increased over 10%

Saves more than 3 hours per week with 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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