TechValidate Research on 4C


4C Social Case Study

Zenithoptimedia

Introduction

This case study of Zenithoptimedia is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C is] saving my time.”

Challenges

Top reason for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend

Key media and advertising objective:

  • Website conversions

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • 4C Target Sets
    • Reach & Frequency Optimizer

Results

Improvement in advertising results with 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 50% t
  • Lead volume increased up to 9%

Saved 5-8 hours per week by using 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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