TechValidate Research on 4C


Case Study: Merkle

Introduction

This case study of Merkle is based on a November 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like how the reps are very responsive when an issue arises. Also, if there is a feature that is unique to your business need, they will do everything they can to make sure that tool is available.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Data science
    • Centralization
    • Service
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Generate higher return-on-investment
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach/frequency

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Twitter
  • 4C features deployed:
    • 4C Affinities
    • Bulk creation
    • Report Center
    • Quick editing
    • Sentiment analysis

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
    • Lead volume increased over 10%
    • Sales revenue increased over 10%
  • Saved 3 – 4 hours per week




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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