TechValidate Research on 4C

4C Social Case Study

Rise Interactive


This case study of Rise Interactive. is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C allows for the most efficient ways to generate audiences which therefore allows [us] more time to develop innovative social media strategies for your clients.”


Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objective:

  • Online sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • Smart Groups
    • Report Center
    • Bulk Sheets


Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%
  • Lead volume increased over 10%
  • Sales revenue increased over 10%

Saved 3-4 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

More Research on 4C