TechValidate Research on 4C


Case Study: Mediavest

Introduction

This case study of Mediavest is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“What I like most about 4C’s platform is 4C affinities targeting that Facebook does not offer.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Data science
    • Centralization
    • Innovation
  • Main benefits expected from 4C:
    • Time savings
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach/frequency

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Twitter
  • 4C features deployed:
    • 4C Affinities
    • Report Center
    • 4C Audiences
    • Quick editing
    • Sentiment analysis
    • Social search
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
  • Saved 3 – 4 hours per week




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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