Sign In

TechValidate Research on 4C

TechValidate Customer Research Library / Mediaocean / 4C / Case Studies /

Case Study: Mediavest

Introduction

This case study of Mediavest is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“What I like most about 4C’s platform is 4C affinities targeting that Facebook does not offer.”

Challenges

Top reasons for choosing 4C Social Ads:
- Data science
- Centralization
- Innovation
Main benefits expected from 4C:
- Time savings
- Innovative social advertising features
- Advanced targeting
Key campaign objectives:
- Website clicks
- Website conversions
- Engagement (likes, retweets, repins, shares, comments, etc.)
- Reach/frequency

Use Case

Social media publishers managed through 4C:
- Facebook
- Twitter
4C features deployed:
- 4C Affinities
- Report Center
- 4C Audiences
- Quick editing
- Sentiment analysis
- Social search
- Keyword-level results

Results

Improved the following metrics with 4C:
- Brand awareness increased over 50%
- Engagement rate increased over 50%
Saved 3 – 4 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

More Research on 4C