TechValidate Research on 4C


4C Case Study

ZenithOptimedia

Introduction

This case study of ZenithOptimedia is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The reporting is great, being able to converge many different ad accounts into one report is a life saver. Also, the customer service and knowledge that our 4C representative has is the best.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Innovation of unique first-to-market offerings
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • App installs
  • Awareness/branding
  • Offline sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 10 hours per week.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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