TechValidate Research on 4C

4C Social Case Study

Fitzgerald & Co.


This case study of Fitzgerald & Co. is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“The reps are phenomenal and quick to respond! 4C is also way faster than Facebook power editor [and is] great for larger clients.”


Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website conversions
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Naming Conventions
    • Labels
    • In-line Quick Editing
    • Target Sets


Improvements in advertising results from 4C:

  • Brand awareness increased up to 9%
  • Engagement rate increased up to 9%

Saved 5-8 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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