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TechValidate Research on 4C

TechValidate Customer Research Library / Mediaocean / 4C / Case Studies /

Case Study: Shutterfly

Introduction

This case study of Shutterfly, Inc. is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

Why 4C? “The simplicity to create, change, optimize, and analyze my Pinterest ads.”

Challenges

Top reasons for choosing 4C Social Ads:
- Service
- Simplicity
- Easiest way to optimize Pinterest ads
Main benefits expected from 4C:
- Time savings
- Generate higher return-on-investment
- Innovative social advertising features
- Advanced targeting
Key campaign objectives:
- Website clicks
- Website conversions
- Awareness/branding
- Online sales
- Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

Managed Pinterest ads through 4C
4C features deployed:
- Bulk creation
- Smart Groups
- Report Center

Results

Improved the following metrics with 4C:
- Brand awareness increased over 50%
- Engagement rate increased over 50%
- Sales revenue increased over 50%
Saved 3 – 4 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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