TechValidate Research on 4C

4C Social Case Study



This case study of Coegi is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C’s] customizable audiences and social sync capabilities have provided high engagements across any campaign we apply them to. Our rep always provides a quick and thorough response as well.”


Top reasons for choosing 4C:

  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups


Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 50%
  • Lead volume increased up to 9%
  • Sales revenue increased up to 9%

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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