TechValidate Research on 4C


4C Social Case Study

Merkle

Introduction

This case study of Merkle is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[The] customer service is great! My reps are very attentive.”

Challenges

Top reason for choosing 4C:

  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Awareness / branding
  • App installs

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Report Center
    • Bulk Sheets

Results

Saved 1-2 hours per week by using 4C





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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