TechValidate Research on 4C

4C Social Case Study

Resolution Media


This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C gives us many tools that we are not able to use through the social platforms, which ultimately allows us to be more innovative with our media buys.”


Top reasons for choosing 4C:

  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Awareness / branding
  • Offline sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Target Sets


Improvement in advertising results from 4C:

  • Engagement rate increased over 10%

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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