TechValidate Research on 4C

4C Social Case Study



This case study of Performics is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C gives us power in targeting and lets us really hit the most qualified segments with their syncing capabilities, affinities, target sets, etc. Not to mention the great support we receive on a daily basis from our reps.”


Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Smart Groups
    • Naming Conventions
    • Labels
    • Report Center
    • Alerts
    • Bulk Sheets
    • Target Sets


Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 100%
  • Sales revenue increased over 10%

Saved 5-8 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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