TechValidate Research on 4C


4C Case Study

Dentsu Mobius Media

Introduction

This case study of Dentsu Mobius Media is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The 4C team is extremely responsive to issues that arise and help to fix them as quickly as possible. The tool itself is simple to use. Its effectiveness in improving our social advertising investment is second to none.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Innovation of unique first-to-market offerings
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • App installs
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%
  • Lead volume increased over 10%
  • Sales revenue increased over 10%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 10 hours per week.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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