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TechValidate Research on 4INFO

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4INFO. TechValidate stands behind the authenticity of all published data. Learn more »



41 Published TechFacts

7 Published Charts



Selected Research Highlights


4INFO Customer Testimonial

Transparency is Important to 4INFO

The 4INFO account team was very helpful, transparent, and responsive.

Media Buyer / Coordinator, Large Enterprise Pharmaceuticals Company

4INFO Customer Research

Marketers Have Been Challenged by Sales Lift Measurement and Accurate Targeting

What challenges did you experience with mobile advertising campaigns prior to partnering with 4INFO?

Ability to measure sales lift
54%
Accurate targeting
43%
Ability to measure foot traffic / store visits
35%
Reaching addressable tv audience in mobile channels
16%
Sufficient reach
16%
Other
5%

4INFO Customer Research

Customers Look to 4INFO to Bridge the Gap Between Online and Offline

What were the top purchasing drivers for buying advertising from 4INFO?

Ability to use 1st and/or 3rd party data for targeting
50%
Unique, patented approach to accurate targeting
45%
Campaign measurement using store visits
41%
Ability to obtain audience insights
39%
Reach/Scale
36%
Ease of use (Managed Services)
27%
Ability to obtain post-campaign in-store sales lift measurement using transaction data
25%
Deep experience running measured mobile advertising campaigns
23%

4INFO Customer Testimonial

Measure Foot Traffic with 4INFO

4INFO is easy to work with, it is very turnkey, and provides good performance. Being able to measure foot traffic is also a plus.

Planner, Small Business Professional Services Company



More to Explore



About 4INFO

4INFO’s patented device match method has enabled customers to solve the challenge of accurately matching mobile devices to households, unlocking the purchase history of the consumers who use those devices.

4INFO Website   4INFO Website