Despite the efficiency gains of marketing automation, marketers still must develop a rich arsenal of impactful content that can be dripped to prospects with these tools. Content creation can be an extremely laborious and costly endeavor. Marketing professionals face three challenges when developing content for use with marketing automation systems:
TechValidate creates content that feeds marketing automation campaigns.
TechValidate provides a fresh, renewable stream of customer evidence for use in lead nurturing and lead generation activities. With TechValidate, it is easy to showcase your customer success early in the sales cycle to help overcome prospect objections:
With TechValidate, you can quickly amass a wide range of case studies, statistics, and deployment facts. TechValidate allows marketers in minutes to create microsites or case studies that can be used as offers in marketing campaigns.
TechValidate helps marketers overcome prospect objections by showing real-world examples tailored to their industry and usage model. We make it easy to collect and use customer evidence in all aspects of the sales and marketing funnel, not just at the end.
TechValidate allows marketers to personalize their campaign offers or create fully customized microsites by industry segment, size of company, usage model, or other criteria.
TechValidate is a critical part of our marketing automation and demand generation strategy. We use TechValidate portal pages to quickly create customized content offers for different segments of our customer base. Its a huge win for solving our content creation requirements.
Our Connectors allow you to access your TechValidate content directly within leading marketing autmomation tools such as Oracle Eloqua.