AutoCount Lender Clients



Experian AutoCount Case Study

TD Auto Finance

Introduction

This case study of TD Auto Finance is based on a July 2017 survey of Experian AutoCount customers by TechValidate, a 3rd-party research service.

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

“Prospecting and volume trends. AutoCount is the truth.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Experian AutoCount:

  • Addressed the following challenge after using AutoCount:
    • Providing sales representatives insights to target the right dealer partners

Use Case

The key features and functionalities of Experian AutoCount that the surveyed company uses:

  • Has been an AutoCount client for 4 – 6 years.
  • Accesses AutoCount data from:
    • AutoCount.com
  • Subscribes to the following AutoCount reports:
    • Market
    • Custom
  • Uses AutoCount for the following:
    • To identify dealer partner opportunities and/or view individual dealer activity
    • To understand competitors’ positions and trends in the market
    • For visibility into loan and lease measures and/or new versus used car activity

Results

The surveyed company achieved the following results with Experian AutoCount:

  • Values the following AutoCount benefits compared to other automotive reporting products:
    • Data quality/completeness of data
    • Ease of use
    • Value
    • Uniqueness of data
    • Flexibility in defining reports

Experian AutoCount Customer Testimonial

How and why do you use AutoCount?

Prospecting and volume trends. AutoCount is the truth.

Timothy Collins, Dealer Representative, TD Auto Finance

Experian AutoCount Case Study

NorthWest Federal Credit Union

Introduction

This case study of NorthWest Federal Credit Union is based on a July 2017 survey of Experian AutoCount customers by TechValidate, a 3rd-party research service.

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

“We know exactly where we are in relation to our competitors on a monthly basis.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Experian AutoCount:

  • Addressed the following challenges after using AutoCount:
    • Designing loan and/or lease products that meet the market need and risk tolerance
    • Benchmarking their loan programs to market averages and adjust
    • Modifying underwriting strategy
    • Providing sales representatives insights to target the right dealer partners
    • Refining measurement and pricing strategies

Use Case

The key features and functionalities of Experian AutoCount that the surveyed company uses:

  • Has been an AutoCount client for 4 – 6 years.
  • Accesses AutoCount data from:
    • AutoCount.com
  • Subscribes to the following AutoCount report:
    • Market
  • Uses AutoCount for the following:
    • To identify dealer partner opportunities and/or view individual dealer activity
    • To understand competitors’ positions and trends in the market
    • For visibility into loan and lease measures and/or new versus used car activity
    • To determine geographic trends or activity
    • To view loan attributes by average risk score
    • To benchmark their programs to market averages
    • To obtain a clearer understanding of the credit tiers their competitors are buying
    • To assist with underwriting strategy

Results

The surveyed company achieved the following results with Experian AutoCount:

  • Values the following AutoCount benefits compared to other automotive reporting products:
    • Data quality/completeness of data
    • Ease of use
    • Value
    • Uniqueness of data
    • Flexibility in defining reports
    • Customer service

Experian AutoCount Customer Research

How do Lenders use AutoCount?

Please indicate the ways you use AutoCount today.

To understand competitors’ positions and trends in the market
89%
To identify dealer partner opportunities and/or view individual dealer activity
82%
To determine geographic trends or activity
56%
To benchmark your programs to market averages
39%
For visibility into loan and lease measures and/or new versus used car activity
38%
To obtain a clearer understanding of the credit tiers your competitors are buying
28%
To assist with underwriting strategy
19%
To view loan attributes by average risk score
17%

Experian AutoCount Customer Statistic

Why do Lenders choose AutoCount?

91% of customers agreed with the following statement:

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

91%

Experian AutoCount Customer Statistic

90% of Banking customers agreed with the following statement:

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

90%

Experian AutoCount Customer Satisfaction

93% of surveyed banking customers are likely to recommend Experian AutoCount.*

93%

Experian AutoCount Customer Fact

How do Lenders use AutoCount?

Bank of Stockton addressed challenges with providing their sales representative with insights to show their dealer partners that they could be more valuable than the competitors they are currently using.

Experian AutoCount Customer Statistic

Top Reasons Lenders use AutoCount

81% of surveyed customers use AutoCount to identify dealer partner opportunities and/or view individual dealer activity.

81%

Experian AutoCount Customer Statistic

Top reasons Lenders use AutoCount

89% of surveyed customers use AutoCount to understand competitors’ positions and trends in the market.

Experian AutoCount Customer Statistic

Why do Lenders value AutoCount?

86% of customers agreed with the following statement:

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

Experian AutoCount Customer Research

Ongoing Value of AutoCount for Lenders

How long have you been an AutoCount client?

1 – 3 years: 28%
4 – 6 years: 28%
7 – 9 years: 15%
10+ years: 29%

Experian AutoCount Customer Testimonial

Why AutoCount?

We know exactly where we are in relation to our competitors on a monthly basis.

Jeff Bentley, CEO, NorthWest Federal Credit Union

Experian AutoCount Customer Testimonial

Why AutoCount?

It allows us to measure market share by territory or on a larger scale. It also gives us useful information about our competitors.

Dalia Solomon, Dealer Representative, TD Auto Finance

Experian AutoCount Customer Testimonial

How Credit Unions use AutoCount

AutoCount is an excellent benchmark for lenders which is great for risk management. It is a great tool for CU business development reps.

Mel Valenzuela, Executive, SRP Federal Credit Union

Experian AutoCount Customer Testimonial

How do Lenders use AutoCount?

We are able to target certain dealerships based on current and previous volume while adjusting our strategy to better serve our region.

Karl Maeser, Financial Analyst, East Idaho Credit Union

Experian AutoCount Customer Testimonial

Why AutoCount?

More accurate than other competitors.

Dealer Representative, Financial Institution

Experian AutoCount Customer Testimonial

Why AutoCount?

It gives us the edge we need in a highly competitive market to assess our dealer partners and our relationships.

Vice President, Large Enterprise Financial Services Company

Experian AutoCount Customer Testimonial

Why do you value AutoCount?

Dealer and competitive intelligence to assist in sales, pricing, and program development.

Dealer Representative, Medium Enterprise Financial Services Company

Experian AutoCount Customer Testimonial

What do you like best about AutoCount?

The AutoCount market share report is key to managing our dealers to see where their business is going and to identify opportunities.

Dealer Representative, Medium Enterprise Banking Company