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The TechValidate Blog

Welcome to our blog, where we offer our tips for successful B2B content creation and marketing.


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On-demand webinar: Practical approach to account-based marketing

By Jonathan Gitlin

Account-based marketing: Before you dismiss it as marketing’s hottest new buzzword, it’s worth paying attention to how innovative B2B marketers at successful companies like Schneider Electric are earning the praise, “This is the best thing we’ve ever done.”

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10 Tips for creating marketing content from customer feedback

By Heather Turley

1. Define the “Why” Surveying your customers is an efficient and simple way to get pure information straight from the source, and defining the objective of a customer outreach project…

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Video Interview with Citrix: “Nothing sells better than customers selling”

By Alexri Patel

Over the last couple of years, Citrix has emerged as an all-star TechValidate customer, using the content for high-priority sales enablement, infographics and demand generation campaigns. We had the chance to meet with Lee Rubin and Keri Robinson, who have led the charge of innovating Citrix’s customer reference marketing programs.

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[Infographic] How does TechValidate help marketers?

By Tim Hill

In a recent survey, our customers shared the top benefits their organizations have experienced using TechValidate content for marketing and sales. The infographic below highlights the ways our customers see a positive return on their investment.

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Case Study: eMoney Advisor

By Alexri Patel

Prior to using TechValidate, eMoney faced an ever-growing demand to produce large amounts of content for various channels. With only eight people responsible for marketing, communications, and lead generation, it was clear they needed to leave the status quo behind. Additionally, Kelly Waltrich’s team had identified a growing tension between sales and marketing, which was key in efficiently growing revenue.

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Product Update: Content Branding Customization

By Lauren Locke-Paddon

With new branding customization functionality, you can now customize your content to the look and feel that best represents your organization, eliminating the need to involve outside design resources streamlining time to market for your marketing assets.

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[Infographic] How do marketers use TechValidate?

By Tim Hill

Nearly 300 of our customers responded to a recent survey that asked where they use TechValidate customer content. The infographic below highlights the 5 most common ways our customers are using content. (Note: just under 50% of TechValidate customers use their own content to make infographics.)

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Case Study: ESET

By Tim Hill

ESET, a global internet security firm, provides endpoint and mobile security along with encryption and two-factor authentication for customers across industry. Tens of thousands of businesses use ESET’s security solutions…

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Product Update: Revamped TechValidate Case Studies and New Charts

By Heather Turley

Our product team fit a ton into this update, so we needed a bit more space to highlight all the new capabilities in the application. This is our second blog in a series of three, detailing the new content and capabilities in the TechValidate application.

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What’s the deal with account-based marketing?

By Jonathan Gitlin

Account-based marketing (ABM) can act as your antidote to that disconnect. ABM is centered around treating current clients or individual prospects as a market of one. What happens when marketing teams borrow from what sales teams have been doing for a long time with named accounts, and the two organizations work together to adopt this approach? Accounts generate more revenue, experience greater success with the product/service and serve a strategic, targeted purpose.

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