Targeted content. Tailored content. Segmented content. No matter what label you use, B2B marketers agree that one of the best ways to make your content relevant to your prospects is to craft customized content for different segments of your audience. In the age of information overload, one-size-fits-all content often doesn’t cut it.
With that said, there are almost as many ways to target your content as there are terms for the practice. We sifted through our own original research data, as well as other surveys of B2B marketers, and analyzed the ways B2B companies are creating targeted content. You can see the highlights of our findings in the infographic below. Click to see it fullsize.