Cynthia Hester, Worldwide Customer Reference Lead for HP Software, talks about how she has integrated TechValidate into HP’s customer referencing program. She talks specifically on HP’s rationale for using TechValidate, their results to date, and how they plan to use TechValidate going forward.

Read the full post »

3PAR has been a long time customer and user of TechValidate. In this video, Pooja Desai, 3PAR’s Customer Reference Manager, talks about how their usage of TechValidate has evolved over the last year and half and the impact that TechValidate has had across all of 3PAR’s marketing channels – public relations, social media, lead nurturing, and online.

Read the full post »

We’ve just published a new whitepaper on 4 concrete steps that you can take to generate more customer evidence for your lead generation/nurturing, social media, and marketing activities…

Read the full post »

“Why did you buy our product?” That is THE great question that all marketing teams at B2B vendors should be asking their customers when they do surveys and outreach. It’s a simple question that is not asked often enough…

Read the full post »

I’ve been at a conference most of this week, and in several conversations with vendors, an identical topic of conversation has kept popping up with regards to their prospect pipeline…

Read the full post »

We’re seeing a lot of TechValidate customers using us now in the context of their lead nurturing programs. The typical usage case is to leverage their TechValidate content to create targeted offers for various prospect segments within their customer base…

Read the full post »

We are pleased to announce that InfoStor, a leading publisher in the data storage industry, is now featuring TechValidate sourced product and service research on 10 topic and sub-topic pages on infostor.com…

Read the full post »

We are excited to announce the release of the TechValidate Research Network from private beta. The TechValidate Research Network arms IT and business professionals with real-world information on what their peers think about a particular technology that they use…

Read the full post »

Kirby Wadsworth, VP of Marketing at F5 Networks, was nice enough to spend some time with me discussing his philosophy about using customer evidence in the marketing cycle and his experiences using TechValidate to streamline that process…

Read the full post »

As a result of working with dozens of companies across the IT vendor landscape, we’ve been able to help many companies establish best practices in gathering customer evidence. Along the way, we’ve also identified some of the biggest mistakes…

Read the full post »