“What are the best kinds of content for us to use at our live event?” There is no one correct answer here, but what we do know is that the old world of setting out a stack of data sheets with a kindly sales engineer at a demo station is clearly not enough. If you look around at what some of the most effective tech companies are doing on trade show floors with their content, several trends are obvious.

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Its not exactly a break-out-the-champagne kind of moment, but more of a quick “hi five” type thing in our office, and it deserves a quick post: We’ve crossed the 100,000th participant threshold here at TechValidate (100,847 to be precise.) What’s that mean? Simply that over 100,000 users of a given product or service have taken [...]

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This is a post about a budding love affair, complete with a confession. First, the love affair: TechValidate loves tech PR folks. I think we’ll even put it on a t-shirt at some point. If we didn’t work in eco-conscious Berkeley, maybe we’d even carve it into a tree. We can admit this because its [...]

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As marketers, we are very familiar with the age old challenges of getting the right, high value content in the hands of our sales team so that they can close business. Sales teams want their content at their fingertips and available immediately.

With the latest release of TechValidate, all TechValidate content is directly available within Salesforce.com. That means that the customer proof you create with TechValidate will be immediately leveraged in prospecting and sales activities.

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Cynthia Hester, Worldwide Reference Lead at HP, gave a great presentation outlining HP’s strategy for building customer communities and engagement as a mean to increase customer referencing and content.

Cynthia discusses some of the results and how they intend to use TechValidate in terms of a broader customer engagement strategy that is underway at HP.

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Cynthia Hester, Worldwide Customer Reference Lead for HP Software, talks about how she has integrated TechValidate into HP’s customer referencing program. She talks specifically on HP’s rationale for using TechValidate, their results to date, and how they plan to use TechValidate going forward.

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3PAR has been a long time customer and user of TechValidate. In this video, Pooja Desai, 3PAR’s Customer Reference Manager, talks about how their usage of TechValidate has evolved over the last year and half and the impact that TechValidate has had across all of 3PAR’s marketing channels – public relations, social media, lead nurturing, and online.

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We’ve just published a new whitepaper on 4 concrete steps that you can take to generate more customer evidence for your lead generation/nurturing, social media, and marketing activities…

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“Why did you buy our product?” That is THE great question that all marketing teams at B2B vendors should be asking their customers when they do surveys and outreach. It’s a simple question that is not asked often enough…

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I’ve been at a conference most of this week, and in several conversations with vendors, an identical topic of conversation has kept popping up with regards to their prospect pipeline…

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