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Welcome to our curated recap of the week’s best links relevant to B2B Content Marketing, from all around the Web.

Apple’s recently-announced financial results for Fiscal Q1 of 2012 are currently all over the news. One interesting way to look at this is to break it down into human terms. As in, per-human terms.

Compelling. Funny. Insightful. Original. Let’s face it: you wouldn’t use those words to describe most business’ blogs. Unfortunately, that probably also goes for your own company’s blog. Here are 10 tips to help.

Our weekly curated recap of the best articles and infographics about B2B content marketing. Read on for the links…

Welcome to our first weekly curated recap of the best articles and infographics about B2B content marketing. We’ll do these posts each Friday. Subscribe or follow us to get next week’s update.

2012 is the year to work smarter not harder. For many B2B marketing teams, plans for the new year include not just creating more content, but also making their content more effective. With this in mind, we’ve put together some strategies for smarter content creation.

How are you going to get your message seen and remembered by your target audience? One of the most important factors is to make your content seem tailor-made to your prospects’ business type and top-of-mind concerns…

F5 is highly regarded for its innovative marketing and customer engagement programs. With the firm belief that social proof  is one of the most effective types of  marketing, F5 became…

Content marketing has emerged as one of the key tools for any successful B2B marketing strategy. Serious organizations are adopting marketing automation, social media, blogging and a focus on thought…

The first rule of today’s B2B marketing is to be relevant. Marketers increasingly need to tell tailored narratives and produce content assets that really speak to their prospects. For example,…