The TechValidate Blog

Welcome to our blog, where we offer our tips for successful B2B content creation and marketing.


Latest Posts:


mirantis

Client Showcase: Mirantis, eVestment, and MapR

By Tim Hill

Gathering customer evidence and publishing content assets is just the beginning for TechValidate clients. The next step – and the more exciting one – is to leverage that customer-sourced content across marketing initiatives. One effective strategy is to cite the research as you would other third party evidence.

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intacct pr

Client Showcase: Intacct, aPriori, and Experian

By Ed Yin

Recently, we’ve seen an increase in customers citing TechValidate content as third-party verified research in press releases. Whether you’re focusing on publicizing TechValidate findings or using assets that support a specific initiative, it’s easy to take TechValidate content and cite it as you would any other third party research firm for added credibility. Take a look at how Intacct, aPriori, and Experian used TechValidate to fuel recent PR activities.

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Client Showcase: Basho Technologies, Stibo Systems, Extension Healthcare

By Alexri Patel

There are a myriad ways that our customers creatively make their TechValidate survey results shine. Whether they keep TechValidate content in our formatting, re-imagine it with their own colors/branding, or simply…

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Congratulations! You’re Rebranding your Company or Product

By Alana Becker

Re-branding: it’s an exciting opportunity to hit “refresh” on marketing messaging and initiatives. Everyone who has been through this process also knows that a corporate re-branding poses a few serious…

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SIGNUP4

Client Showcase: IQ Services, Arena Solutions, and SignUp4

By Claire Cannon

“Snapshots,” “viewpoints,” “tidbits,” “popcorn assets,” “nuggets” – there are many nicknames for the content our customers publish with TechValidate. No matter what you call it, here are some creative examples from SignUp4,…

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Ongoing Customer Marketing and Engagement is a B2B Requirement, but How?

By Claire Cannon

With heightened competition and the prevalence of subscription models, customer engagement by marketing is more important than ever before. In this new environment, B2B customers are no longer as locked…

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Client Showcase: LexisNexis, Server Technology, and First Advantage

By Alana Becker

The demand for content spans a broad range of marketing and sales enablement requirements. Here are a few examples of how our clients are using TechValidate verified quotes, case studies, and data points on a website, infographic, and in a whitepaper.

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TechValidating TechValidate: Highlights

By Lauren Locke-Paddon

We recently reversed roles and ran a TechValidate outreach project to our own customers. Our intent? To gather proof points and validation to support our own sales enablement and marketing and get a scalable read user sentiment.

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This Week in Content Marketing

By Tim Hill

Recap of the week’s best links relevant to B2B Content Marketing, from all around the Web.

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Client Showcase: eMoney, CA Technologies, and Evidera

By Tim Hill

Our customers are always finding creative new ways to use the marketing content they’ve generated with TechValidate. Read on to see some how eMoney, CA Technologies, and Evidera are using TechValidate content in a blog series, ebooks, infographics, and collateral for tradeshows.

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