The TechValidate Blog

Welcome to our blog, where we offer our tips for successful B2B content creation and marketing.

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Customer Interview: Box

By Jonathon Wolfe

Zai Divecha, Associate Customer Programs Manager at Box, recently sat down with us to talk about why Box uses TechValidate, how Box leverages TechValidate content, and what it’s like to be a TechValidate customer.

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Should We Trust References?

By Evan Huck

Think of B2B customer reference representation as an iceberg. 10% of a vendor’s customers are “visible” to prospects through traditional customer referencing programs, but 90% are hidden beneath the surface — their results are unknown to the prospective customer.

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Response to Eloqua’s: ‘Snackable’ Formats Driving Content Marketing’

By Lauren Locke-Paddon

In ‘Snackable’ Formats Driving Content Marketing’, Eloqua presents a paradigm shift from a buying process in which prospects are bombarded with one-way communication, to an effort which provides engaging content to consumers – or, as the article puts it: “enhances the audience’s impression of the brands that effectively communicate their value through content.”

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Q&A with HootSuite: Customer Evidence for a New Market

By Alana Becker

Shantel Shave, Director of Demand Generation at HootSuite, discussed with us how HootSuite is using content generated from TechValidate and using it across their marketing campaigns & for sales enablement….

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21 Customer Advocacy Experts to follow ASAP

By Lauren Locke-Paddon

Customer advocacy is the new marketing.

That’s one of the major takeaways from this year’s Summit on Customer Engagement, the premiere event for customer advocacy.

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Lori Smith

Q&A with Kinaxis: Best Practices with a Public Link Campaign

By Kelly Del Curto

Lori Smith, Director of Marketing Communications and Analyst Relations at Kinaxis discussed with us how she has incorporated use of TechValidate content across marketing channels. She shared her team’s best…

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2013 Content Marketing Research: Create Targeted Content

By Alana Becker

Welcome to the 10th post in our series on the current state of B2B Content Marketing. This week we’ll cover how B2B marketers create personalized, unique content for maximum efficacy…

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Smartsheet Team

Q&A with Smartsheet: Customer Content for Sales Enablement

By Kelly Del Curto

  Jodi Sorensen, Director of Marketing and Kelly Anthony, Marketing Manager at Smartsheet, a leading collaboration and work management tool, took some time for a short interview with us. We discussed…

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2013 Content Marketing Research: Primary Drivers to Create Content

By Alana Becker

This is the 9th post in our series on the current state of B2B Content Marketing highlighting key findings sourced from over 230 B2B marketing professionals. This week we’ll focus…

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2013 Content Marketing Research: What B2B Content Delivers Best ROI?

By Lauren Locke-Paddon

Time and money are the the obvious and most reported constraints in implementing content marketing programs that work. So it’s important to consider what type of content is going to deliver the highest return on investment when filling editorial calendars and all the content required to fill them out.

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