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The TechValidate Blog

Welcome to our blog, where we offer our tips for successful B2B content creation and marketing.


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Release Announcement: TechValidate Content Gets a Whole New Look

By Lauren Locke-Paddon

We’ve just launched a redesign of TechValidate assets to make your marketing content look better than ever. This update is accompanied by a whole new suite of branding customization capabilities as well as new case studies and charts. All content now has a clean and modern aesthetic for streamlined usage and value, that reflects your brand colors. Our product team really knocked our socks off with the new content redesign. We are delighted to be able to share this with you!

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[Infographic] Why do customers choose TechValidate?

By Heather Turley

273 of our customers responded to a recent survey we ran, giving us key insights on the key challenges they were facing that led them to sign up with TechValidate. The infographic below highlights our statistical findings, and sheds some light on the challenges that our customers shared across the board.

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TechValidate: Your Personal Umbrella Drink

By Lizzy Ellerbeck

“Don’t wait. Use TechValidate faster. Use it sooner, because the outcome is what you need.” – Evan King, from SomaLogic About SomaLogic: SomaLogic’s mission is to improve our society’s well-being…

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10 Must Read B2B Content Marketing Blogs

By Heather Turley

#1 Marketo Why we heart it: Marketo knows content marketing. Need proof? Look no further than their blog. When you’re on the hunt for tips on how to create a…

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HDS, BMC, & HP: In their own words

By Heather Turley

You’re probably tired of hearing us talk about ourselves. We know how you feel. As it turns out, our customers do a much better job explaining how they use TechValidate.

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Tell Me a Story! (Get Your Prospects to Remember You)

By Evan Huck

Everyone loves a good story. In fact, it’s been said that 87% of people remember stories from a presentation, but only 43% remember statistics.

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Content Marketing under a Regulatory Microscope: Life Sciences and Healthcare

By Tim Hill

Getting the right message and content in front of the right audience can be hard for everyone in marketing. For b2b marketing professionals in the Life Sciences and Healthcare (e.g. healthcare, biotech, and medical device) space, crafting that message to also comply with strict regulations and guidelines adds an exceedingly difficult layer of complexity. So how do healthcare marketers get the most effective message across to their audience while also remaining in compliance?

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What the heck is thought leadership?

By Tim Hill

Thought leadership has become a corporate buzzword. Everyone wants to be a thought leader, or has heard their boss say that it’s important to move their marketing in this direction. But what exactly is thought leadership? And why are we hearing about it so often?

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PR Teams+TechValidate: The Sequel

By Heather Turley

PR folks still love TechValidate, and our relationship with them has strengthened over the years. Why? PR now encompasses a whole new realm of social and digital storytelling. PR professionals must always be one step ahead of the story, by helping their clients keep in front of breaking news, create robust stories supported by primary research, and generate relevant visual content.

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[Infographic] 8 Ways to Get B2B Demand Gen Back on Track

By Lauren Locke-Paddon

TechValidate and Spear Marketing Group recently teamed up to survey marketers nationwide on the technologies, tactics, and content they use to support their demand generation efforts. Using the top findings from their survey, Spear Marketing Group highlights top findings in this infographic.

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