The TechValidate Blog

Welcome to our blog, where we offer our tips for successful B2B content creation and marketing.


Latest Posts:


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This Week in Content Marketing: 8/25/14

By Tim Hill

Recap of the week’s best links relevant to B2B Content Marketing, from all around the Web.

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Client Showcase: eMoney, CA Technologies, and Evidera

By Tim Hill

Our customers are always finding creative new ways to use the marketing content they’ve generated with TechValidate. Read on to see some how eMoney, CA Technologies, and Evidera are using TechValidate content in a blog series, ebooks, infographics, and collateral for tradeshows.

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The Physics of vFlipCup

By Lauren Locke-Paddon

The premiere VMworld Community event is almost upon us: the hopes and dreams of storage professionals converge at vFlipCup 2014 on August 25, 2014. With the epic challenge nearly here. We decided to debunk a common misconception. We would all assume we know why it’s called “vFlipCup,” right? Wrong.

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Reuse, Recycle

To Repost or Not to Repost?

By Lauren Locke-Paddon

Defining a coherent and effective policy of when to repost content is an increasingly important task for B2B marketing professional ramping up social media use for their organizations.

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Announcing the TechValidate Connector for Oracle Eloqua

By Lauren Locke-Paddon

We are thrilled to announce the TechValidate Connector for Oracle Eloqua. The connector allows our customers to embed third-party verified customer content directly into Oracle Eloqua marketing campaigns – right from their instance of Eloqua. The integration is now available in the Oracle Eloqua AppCloud.

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TechValidate Awarded Best Business Application/Service

By Brad O'Neill

We’re thrilled to announce that TechValidate has been awarded the 2014 San Francisco Business Times Tech & Innovation Award for Best Business Application or Service. Previous winners in our category include companies like Dropbox, Bill.com, New Relic, and Practice Fusion, among others.

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Client Showcase: Selerant, SnapLogic, and DataCore

By Alana Becker

A few creative ways our clients have recently used the customer evidence they’ve generated via TechValidate.

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Customer Interview: Invensys Schneider Electric

By Jonathon Wolfe

Maryanne Steidinger, Director of Advanced Applications Global Product Marketing at Invensys, discusses why Invensys uses TechValidate, the impact on their marketing, and what it’s like to be a TechValidate customer.

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Customer Interview: Box

By Jonathon Wolfe

Zai Divecha, Associate Customer Programs Manager at Box, recently sat down with us to talk about why Box uses TechValidate, how Box leverages TechValidate content, and what it’s like to be a TechValidate customer.

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Should We Trust References?

By Evan Huck

Think of B2B customer reference representation as an iceberg. 10% of a vendor’s customers are “visible” to prospects through traditional customer referencing programs, but 90% are hidden beneath the surface — their results are unknown to the prospective customer.

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