The TechValidate Blog

Welcome to our blog, where we offer our tips for successful B2B content creation and marketing.


Latest Posts:


SIGNUP4

Client Showcase: IQ Services, Arena Solutions, and SignUp4

By Claire Cannon

“Snapshots,” “viewpoints,” “tidbits,” “popcorn assets,” “nuggets” – there are many nicknames for the content our customers publish with TechValidate. No matter what you call it, here are some creative examples from SignUp4,…

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Ongoing Customer Marketing and Engagement is a B2B Requirement, but How?

By Claire Cannon

With heightened competition and the prevalence of subscription models, customer engagement by marketing is more important than ever before. In this new environment, B2B customers are no longer as locked…

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Client Showcase: LexisNexis, Server Technology, and First Advantage

By Alana Becker

The demand for content spans a broad range of marketing and sales enablement requirements. Here are a few examples of how our clients are using TechValidate verified quotes, case studies, and data points on a website, infographic, and in a whitepaper.

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TechValidating TechValidate: Highlights

By Lauren Locke-Paddon

We recently reversed roles and ran a TechValidate outreach project to our own customers. Our intent? To gather proof points and validation to support our own sales enablement and marketing and get a scalable read user sentiment.

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This Week in Content Marketing

By Tim Hill

Recap of the week’s best links relevant to B2B Content Marketing, from all around the Web.

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Client Showcase: eMoney, CA Technologies, and Evidera

By Tim Hill

Our customers are always finding creative new ways to use the marketing content they’ve generated with TechValidate. Read on to see some how eMoney, CA Technologies, and Evidera are using TechValidate content in a blog series, ebooks, infographics, and collateral for tradeshows.

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The Physics of vFlipCup

By Lauren Locke-Paddon

The premiere VMworld Community event is almost upon us: the hopes and dreams of storage professionals converge at vFlipCup 2014 on August 25, 2014. With the epic challenge nearly here. We decided to debunk a common misconception. We would all assume we know why it’s called “vFlipCup,” right? Wrong.

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Reuse, Recycle

To Repost or Not to Repost?

By Lauren Locke-Paddon

Defining a coherent and effective policy of when to repost content is an increasingly important task for B2B marketing professional ramping up social media use for their organizations.

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eloaqua integration

Announcing the TechValidate Connector for Oracle Eloqua

By Lauren Locke-Paddon

We are thrilled to announce the TechValidate Connector for Oracle Eloqua. The connector allows our customers to embed third-party verified customer content directly into Oracle Eloqua marketing campaigns – right from their instance of Eloqua. The integration is now available in the Oracle Eloqua AppCloud.

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tech innov

TechValidate Awarded Best Business Application/Service

By Brad O'Neill

We’re thrilled to announce that TechValidate has been awarded the 2014 San Francisco Business Times Tech & Innovation Award for Best Business Application or Service. Previous winners in our category include companies like Dropbox, Bill.com, New Relic, and Practice Fusion, among others.

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