The TechValidate Blog

Welcome to our blog, where we offer our tips for successful B2B content creation and marketing.

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Reuse, Recycle

To Repost or Not to Repost?

By Lauren Locke-Paddon

Defining a coherent and effective policy of when to repost content is an increasingly important task for B2B marketing professional ramping up social media use for their organizations.

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eloaqua integration

Announcing the TechValidate Connector for Oracle Eloqua

By Lauren Locke-Paddon

We are thrilled to announce the TechValidate Connector for Oracle Eloqua. The connector allows our customers to embed third-party verified customer content directly into Oracle Eloqua marketing campaigns – right from their instance of Eloqua. The integration is now available in the Oracle Eloqua AppCloud.

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tech innov

TechValidate Awarded Best Business Application/Service

By Brad O'Neill

We’re thrilled to announce that TechValidate has been awarded the 2014 San Francisco Business Times Tech & Innovation Award for Best Business Application or Service. Previous winners in our category include companies like Dropbox, Bill.com, New Relic, and Practice Fusion, among others.

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Client Showcase: Selerant, SnapLogic, and DataCore

By Alana Becker

A few creative ways our clients have recently used the customer evidence they’ve generated via TechValidate.

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Customer Interview: Invensys Schneider Electric

By Jonathon Wolfe

Maryanne Steidinger, Director of Advanced Applications Global Product Marketing at Invensys, discusses why Invensys uses TechValidate, the impact on their marketing, and what it’s like to be a TechValidate customer.

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Customer Interview: Box

By Jonathon Wolfe

Zai Divecha, Associate Customer Programs Manager at Box, recently sat down with us to talk about why Box uses TechValidate, how Box leverages TechValidate content, and what it’s like to be a TechValidate customer.

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question iceberg

Should We Trust References?

By Evan Huck

Think of B2B customer reference representation as an iceberg. 10% of a vendor’s customers are “visible” to prospects through traditional customer referencing programs, but 90% are hidden beneath the surface — their results are unknown to the prospective customer.

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Response to Eloqua’s: ‘Snackable’ Formats Driving Content Marketing’

By Lauren Locke-Paddon

In ‘Snackable’ Formats Driving Content Marketing’, Eloqua presents a paradigm shift from a buying process in which prospects are bombarded with one-way communication, to an effort which provides engaging content to consumers – or, as the article puts it: “enhances the audience’s impression of the brands that effectively communicate their value through content.”

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Q&A with HootSuite: Customer Evidence for a New Market

By Alana Becker

Shantel Shave, Director of Demand Generation at HootSuite, discussed with us how HootSuite is using content generated from TechValidate and using it across their marketing campaigns & for sales enablement….

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21 Customer Advocacy Experts to follow ASAP

By Lauren Locke-Paddon

Customer advocacy is the new marketing.

That’s one of the major takeaways from this year’s Summit on Customer Engagement, the premiere event for customer advocacy.

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